2013 f150 rear bumper
Worth a lookShows a thin review moat (17 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible16.56avg incumbent reviews — the moat a new listing must climb
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 6% kills the launch gate
Avg price
Okay$239.31avg listing price — sweet spot $15–$100
Market size
Okay$175K$175K/yr · 74K searches
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$56.33–$832.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
49
Top-5 brand share
38%
Open market
57%
- TUSDAR11%
- DOTCOM8%
- KUIPERAUTO7%
- JSBOYAT7%
- Kangyang6%
- Parts-Diyer5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 89 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DOTCOM Rear Steel Bumper Assembly Compatible with Ford F150 Truck 2009 2010 2011 2012 2013 2014(W/o Sensor Hole Black) Step Bumper 9L3Z17B807A 9L3Z17906A FO1103160 Black
DOTCOM$169.725.0★3 rev
PIT66 Rear Step Bumper Pad Assembly Compatible with Ford F150 2009 2010 2011 2012 2013 2014 Chrome High Strength 90-degree flange 9L3Z17906A-PFM 9L3Z17906A 9L3Z17B807A
PIT66$163.684.8★6 rev
Parts-Diyer Chrome Rear Step Bumper Assembly Compatible with 2009 2010 2011 2012 2013 2014 Ford F150 with Parking Assist Steel Bumpers FO1103166
Parts-Diyer$151.473.6★11 rev
Kangyang Rear Step Bumper Assembly Compatible with Ford F150 Pickup 2015-2020 Chrome Steel Rear Bumper With Max Tow Hitch Without Parking Sensor Holes Replacement for FO1103187
Kangyang$207.663.6★16 rev
KUAFU Rear Bumper Assembly Compatible with 2009-2014 Ford F150 SVT Raptor w/Led Lights Steel Powder Coated Black
KUAFU$256.945.0★2 rev
Newest
by launch date
TUSDAR Rear Bumper Replacement for 2009-2014 Ford F150 w/o Sensor Hole and w/o Tow Hitch Complete Back Bumper Assembly One Piece Package
TUSDAR$157.623 rev
TUSDAR Rear Bumper Fits for 2015 2016 2017 2018 2019 2020 Ford F-150 W/Max Tow Hitch W/Sensor Holes Chrome
TUSDAR$196.651 rev
TUSDAR Rear Bumper Assembly Fits for 2009 2010 2011 2012 2013 2014 Ford F-150 WITH Sensor Holes W/O Tow Hitch Matt Black FO1103167
TUSDAR$152.591 rev
TUSDAR Rear Bumper Assembly Fits for 2009-2014 Ford F-150 WITH Sensor Holes W/O Tow Hitch Back Bumper Chrome FO1103166
TUSDAR$150.921 rev
Peforway Rear Step Bumper Fit for Ford F150 2015-2020
Peforway$232.1426 rev
Trending
90-day click momentum
Thomletha Chrome Steel Rear Step Bumper without Park Assist Sensor Holes with Max Tow Hitch Replacement for F150 Pickup 2015-2020 FO1103187
Thomletha$194.503.0★
TUSDAR Rear Bumper Replacement for 2009-2014 Ford F150 w/o Sensor Hole and w/o Tow Hitch Complete Back Bumper Assembly One Piece Package
TUSDAR$157.624.2★
TUSDAR Rear Bumper Fits for 2015 2016 2017 2018 2019 2020 Ford F-150 W/Max Tow Hitch W/Sensor Holes Chrome
TUSDAR$196.655.0★
2015-2020 F150 Rear Bumper Assembly Rear Step Bumper Fit for Ford F-150 2015 2016 2017 2018 2019 2020 w/Tow Hitch & w/o Parking Aid Sensor Holes FO1103186
SHINESELL$207.810.0★
DNA MOTORING Rear Bumper Assembly Compatible with 15-20 F150 FO1106375 FO1191144 RBUM-F15025-02-BK
DNA MOTORING$251.974.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good fit”
“is not expensive at all”
“Looks great and was easy to assemble”
“the quality of the bumper is excellent”
“The product was as advertised”
“This is very light duty”
“Bumper is rock solid”
“The material and coating on them seems like good quality”
“the bumper looks good”
“Custom fit”
What buyers complain about
“garbage”
“very cheap steel quality if it is”
“They were too small and too short”
“Bumper is already rusting”
“Very flimsy”
“Its cheap for a reason”
“Thin and cheap”
“Advertised as heavy duty and better than OEM. NOT TRUE.”
“The hitch is made of sub-standard material for towing”
“The instructions were not even for the same truck”