195/70/14 tires
Worth a lookShows low returns (0.0%), but weak search conversion (1.1%) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Review moat
Great415.09avg incumbent reviews — the moat a new listing must climb
Avg price
Great$92.68avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Okay+20.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$47.16–$266.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$74K$74K/yr · 76K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
31
Top-5 brand share
69%
Open market
26%
- Ironman21%
- Fullway17%
- HANKOOK14%
- TRAVELSTAR12%
- STARFIRE5%
- Accelera5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ironman iMove Gen 2 A/S 195/70R14 91T
Ironman$55.024.6★1,505 rev
Set of 4 (FOUR) Fullway PC369 All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91T Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$220.934.5★106 rev
Set of 4 (FOUR) Travelstar UN106 All Season 195/75R14 18mm White Wall Radial Passenger Car Tire- 195/75-14 92S + Three-Year Road Hazard Warranty Included 195/75/14 (Tire Only)
TRAVELSTAR$266.244.8★134 rev
Fullway PC369 All-Season Passenger Car Touring Radial Tire-195/70R14 195/70/14 195/70-14 91T Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$52.694.5★106 rev
Ironman iMove Gen2 AS 195/70R14 91T BSW
Ironman$51.805.0★4 rev
Newest
by launch date
Set of 4 (FOUR) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA
Forceum$215.890 rev
Set of 2 (TWO) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA
Forceum$108.480 rev
Set of 2 (TWO) Aplus Comfort HP Passenger Car All-Season Radial Tires-195/70R14 195/70/14 195/70-14 91T Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA
Aplus$107.151 rev
Royal Black Touring HP Touring 195/70R14 91T Passenger Tire
ROYALBLACK$47.160 rev
Westlake Foray RP218 All Season 195/70R14 91H Passenger Tire
WESTLAKE$56.790 rev
Trending
90-day click momentumSet of 2 (TWO) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA
Forceum$108.480.0★
Set of 4 (FOUR) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-195/70R14 195/70/14 195/70-14 91H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA
Forceum$215.890.0★
Royal Black Touring HP Touring 195/70R14 91T Passenger Tire
ROYALBLACK$47.160.0★
Ironman iMove Gen2 AS 195/70R14 91T BSW
Ironman$51.805.0★
Westlake Foray RP218 All Season 195/70R14 91H Passenger Tire
WESTLAKE$56.790.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Tires are nice”
“Good quality”
“Perfect fit”
“Just as advertised”
“Really good tires so far”
“Color”
“They have good tread design”
“They have good tread design”
What buyers complain about
“I order the tires they were way too small”