195/65r15 tires
Worth a lookShows low returns (0.1%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Good$827K$827K/yr · 371K searches
Avg price
Good$101.76avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,209.39avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$44.17–$264.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
28
Top-5 brand share
64%
Open market
31%
- Fullway40%
- Lexani6%
- HANKOOK6%
- Crossmax6%
- Ironman5%
- STARFIRE5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car Performance Radial Tires-195/65R15 195/65/15 195/65-15 91H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$230.814.4★76 rev
Fullway HP108 All-Season Passenger Car Performance Radial Tire-195/65R15 195/65/15 195/65-15 91H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$57.844.5★13,514 rev
Set of 2 (TWO) Fullway HP108 All-Season Passenger Car Performance Radial Tires-195/65R15 195/65/15 195/65-15 91H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$115.284.6★764 rev
Lexani LXTR-203 195/65R15 91V Passenger Tire
Lexani$51.094.6★572 rev
Crossmax 195/65R15 91H CT-1 Radial All Season
Crossmax$55.054.6★468 rev
Newest
by launch date
HORSESHOE TOKMAK 2 New 195/65R15 91H Andalusia High Performance Radial Touring Tires M/S A/S BSW 195 65 15 All Season All Terrain (2 195/65R15 91H)
HORSESHOE$99.483 rev
Barkley Everlast 195/65R15 91H All Season Tire UTQG 600AA
Barkley$54.245 rev
Set of 4 (FOUR) Aplus Comfort HP Passenger Car All-Season Radial Tires-195/65R15 195/65/15 195/65-15 91V Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA
Aplus$217.175 rev
Royal Black Touring HP Touring 195/65R15 91V Passenger Tire
ROYALBLACK$45.551 rev
Westlake Foray RP218 All Season 195/65R15 91H Passenger Tire
WESTLAKE$54.464 rev
Trending
90-day click momentumHORSESHOE TOKMAK 2 New 195/65R15 91H Andalusia High Performance Radial Touring Tires M/S A/S BSW 195 65 15 All Season All Terrain (2 195/65R15 91H)
HORSESHOE$99.485.0★
Set of 4 (FOUR) Forceum Ecosa All-Season Passenger Car Touring Radial Tires-195/65R15 195/65/15 195/65-15 91H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA
Forceum$209.575.0★
Royal Black Touring HP Touring 195/65R15 91V Passenger Tire
ROYALBLACK$45.555.0★
Doral SDL-Sport 195/65R15 91H BSW (1 Tires)
Doral$44.175.0★
Westlake Foray RP218 All Season 195/65R15 91H Passenger Tire
WESTLAKE$54.465.0★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +7.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Affordable quality tires”
“Great tires”
“Great tire for the price”
“Perfect fit”
“Durability”
“Easy install”
“It is what it says”
“Fit 2014 toyota prius 3”
“Wheels feel great with great traction”
What buyers complain about
“Cheap decent tires”
“Not real good value”
“May not last exactly quite as long”
“This needs to be fixed”
“I don't like that they need so much weight to balance out”
“out of the 2 one of them seems to be used”
“I saw others mentioning weak sidewalls so i figured I'd leave a review here saying i had similar issue”
“UPS doesn't follow instructions”
“Three were a dark colored”