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52

195/50r15 tires

Worth a look

Shows low returns (0.0%), but a small market ($56K/yr) keeps it on the watch list.

Market size 14Growth 63Conversion 19Competition 64Returns 100Price range 29Avg price 78Brand share 77Review moat 68Quality gap 21

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great$92.68

avg listing price — sweet spot $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good762.96

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Growth

Good+40.7%

90-day search growth — must beat 0% to launch

Price range

Okay$48.27–$228.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$56K

$56K/yr · 41K searches

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

28

Top-5 brand share

58%

Open market

37%

  • Ironman18%
  • Fullway16%
  • HANKOOK10%
  • Falken9%
  • Toyo Tires6%
  • Armstrong5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$3K10%$6K15%$8K20%$11K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 26 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +40.7% search growth over the last 90 days.
1K750Prime Day '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality61%

“Great tires handle the road very well”

Value For Money28%

“Good deal on toyo tires”

Quality-Overall6%

“Good quality”

What buyers complain about

Product Condition50%

“not sure if they are 100% brand new”

Top return reasons

Size-Overall71%
Advertised Vs Actual Product11%
Value For Money10%
Compatibility-Overall8%