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185/70r14 tires

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A small market ($33K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 51Conversion 11Competition 63Returns 100Price range 26Avg price 75Brand share 55Review moat 69Quality gap 35

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great$100.11

avg listing price — sweet spot $15–$100

Review moat

Good745.8

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Growth

Good+21.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$44.16–$260.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$33K

$33K/yr · 36K searches

Competition

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

26

Top-5 brand share

72%

Open market

24%

  • Fullway25%
  • Forceum18%
  • HANKOOK11%
  • Armstrong9%
  • TRAVELSTAR9%
  • Zeetex4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$5K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 35 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +21.5% search growth over the last 90 days.
1K600Spike '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money33%

“Great tires for the price”

Wheel Quality31%

“The tires ride smoothly”

Quality-Overall21%

“Good quality”

Advertised Vs Actual Product5%

“the product better than expected”

Grip4%

“They grip the road well”

Strength3%

“Its been a few hundred miles and theyre solid”

Size-Overall2%

“they fit my car”

Durability1%

“Last a good while compared to others”

What buyers complain about

Quality-Overall50%

“Terrible product DO NOT WASTE YOUR Money low quality tires that are just delayed”

Size-Overall17%

“I order the tires they were way too small”

Durability17%

“on day 3 one literally popped”

Ease Of Cleaning17%

“I had to spend a lot of time cleaning”

Top return reasons

Size-Overall78%
Compatibility-Overall9%
Advertised Vs Actual Product6%
Functionality-Overall2%
Quality-Overall2%
Value For Money1%
Durability1%
Ease Of Use1%
Instructions/User Manual/Troubleshooting1%