17801-f0020
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$21.35avg listing price — sweet spot $15–$100
Review moat
Great336.64avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.94–$30.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 6% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$40K$40K/yr · 42K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
54
Top-5 brand share
98%
Open market
0%
- Toyota53%
- Denso30%
- Capume8%
- Czomoizc4%
- OIFILLIO3%
- A-Premium2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toyota Genuine OEM Engine Air Filter 17801-F0020 Denso Made in USA
Toyota$28.624.8★93 rev
Capume for Engine Air Filter JM7050 Fits for Toyota 2018-2025 2026 Camry Hybrid 2019-22 Avalon Hybrid 2019-26 RAV4 Hybrid 2020-26 Highlander Hybrid 2021-26 Sienna 2018-22 C-HR 2019-25 ES300h
Capume$13.594.7★721 rev
Denso Air Filter - 143-3012
Denso$26.094.8★187 rev
Genuine Toyota Engine Air Filter 17801-F0050 OEM Replacement Part
Toyota$29.874.7★89 rev
Denso Air Filter - 143-3045
Denso$20.984.8★212 rev
Newest
by launch date
Czomoizc 17801-YZZ16 17801-F0020 Air Filter Compatible with Toyota 2018-24 Camry Hybrid 2019-22 Avalon Hybrid 2019-23 RAV4 Hybrid 2020-24 Highlander Hybrid 2021-24 Sienna 2018-22 C-HR
Czomoizc$14.015 rev
OIFILLIO Engine Cabin Air Filter Kit for RAV4 Hybrid (2019-2025) Highlander Hybrid (2020-2025) Sienna Venza (2021-2025) Camry Hybird (2018-2025) RAV4 Prime Replaces17801-F0020 87139-58010
OIFILLIO$27.59221 rev
Genuine Toyota Engine Air Filter OEM Part 17801-0P100 Denso Made in USA
Toyota$30.69154 rev
Toyota Genuine OEM Engine Air Filter 17801-F0020 Denso Made in USA
Toyota$28.6293 rev
Genuine Toyota Engine Air Filter 17801-F0050 OEM Replacement Part
Toyota$29.8789 rev
Trending
90-day click momentumToyota Genuine OEM Engine Air Filter 17801-F0020 Denso Made in USA
Toyota$28.624.8★
Genuine Toyota Engine Air Filter OEM Part 17801-0P100 Denso Made in USA
Toyota$30.694.8★
Genuine Toyota Engine Air Filter 17801-F0050 OEM Replacement Part
Toyota$29.874.7★
Denso Air Filter - 143-3025
Denso$27.384.7★
Czomoizc 17801-YZZ16 17801-F0020 Air Filter Compatible with Toyota 2018-24 Camry Hybrid 2019-22 Avalon Hybrid 2019-23 RAV4 Hybrid 2020-24 Highlander Hybrid 2021-24 Sienna 2018-22 C-HR
Czomoizc$14.014.8★
Demand
Weekly Amazon search volume, last 11 weeks — +13.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit well”
“Great quality”
“Nice quality air filter”
“Reasonable price”
“Works as intended”
“Easy to install”
“Works well”
“Easy to easy to change out”
“durable”
“99.9% work's great”
What buyers complain about
“Edges are bigger”
“Not compatible”
“Just wish it was affordable price”
“Beats having to by go through the hassle of buying filter oil, filter cleaner, the process of cleaning and reoiling, and hoping that the right amount of oil was applied and you didn't over saturate”
“Product description is not accurate”
“Not compatible”
“These in cab filters should be replaced every 18-24 months”
“Auto parts”