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175/70r14

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A small market ($23K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 46Conversion 14Competition 53Returns 100Price range 30Avg price 77Brand share 41Review moat 61Quality gap 42

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great$94.39

avg listing price — sweet spot $15–$100

Review moat

Good1,073.26

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+17.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Price range

Okay$45.70–$224.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$23K

$23K/yr · 21K searches

Competition

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

26

Top-5 brand share

81%

Open market

15%

  • Fullway34%
  • HANKOOK15%
  • TRAVELSTAR12%
  • Forceum11%
  • Ironman8%
  • Arroyo5%
  • Open — no brand owns it (7 brands, 15%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$9178%$2K12%$3K16%$4K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +17.0% search growth over the last 90 days.
600400Prime Day '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality36%

“Awesome tires”

Value For Money33%

“It was a great deal”

Quality-Overall19%

“Great tires”

Strength7%

“Its been a few hundred miles and theyre solid”

Durability6%

“They hold up over time”

Top return reasons

Size-Overall64%
Compatibility-Overall16%
Advertised Vs Actual Product14%
Value For Money4%
Quality-Overall2%