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175 70 13 tires

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A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 59Conversion 21Competition 35Returns 100Price range 36Avg price 78Brand share 56Review moat 78Quality gap 19

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Great436.56

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$92.93

avg listing price — sweet spot $15–$100

Growth

Good+34.5%

90-day search growth — must beat 0% to launch

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Price range

Okay$41.00–$204.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$42K

$42K/yr · 26K searches

Competition

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

24

Top-5 brand share

72%

Open market

20%

  • Forceum24%
  • Armstrong15%
  • Accelera14%
  • TRAVELSTAR10%
  • Finalist9%
  • HANKOOK9%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$4K15%$6K20%$8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +34.5% search growth over the last 90 days.
900700Spike '24Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall36%

“Seem to be good tires”

Wheel Quality33%

“Tires are good”

Size-Overall14%

“it's the right size”

Durability7%

“Very durable do recommend”

Value For Money5%

“Really great tire for the price”

What buyers complain about

Size-Overall33%

“comes in hard to find sizes”

Top return reasons

Size-Overall72%
Functionality-Overall11%
Advertised Vs Actual Product9%
Product Condition4%
Value For Money4%