15208aa170
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$19.53avg listing price — sweet spot $15–$100
Price range
Great$9.86–$38.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good783.92avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$163K$163K/yr · 137K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
30
Top-5 brand share
98%
Open market
0%
- Subaru73%
- HengShine12%
- Kefly7%
- PAGOTORTAUS3%
- Jaxivo2%
- Dtomi2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Subaru Engine Oil Filter & Crush Washer Kit (1 2 3 6 12 pks available) Outback Legacy Impreza Forester XV Crosstrek Ascent 15208AA21A 803916010 (1 Pack)
Subaru$14.854.8★1,719 rev
Subaru Engine Oil Filter & Crush Gasket Kit (1 2 3 6 12 pks available) Outback Legacy Impreza Forester XV Crosstrek Ascent 15208AA21A & 803916010 (3 Pack)
Subaru$36.644.8★1,719 rev
Subaru Engine Oil Filter & Crush Washer Kit (1 2 3 6 12 pks available) Outback Legacy Impreza Forester XV Crosstrek Ascent 15208AA21A 803916010 (2 Pack)
Subaru$26.004.8★1,719 rev
15208AA21A Engine Oil Filters Fit for Subaru 2013-25 Outback & Legacy 2012-25 Impreza 2011-25 Forester 2016-25 Crosstrek 2013-25 XV Crosstrek 2019-25 Ascent Replace 15208AA160 15208AA20A(3 Pack)
HengShine$19.734.2★34 rev
15208AA21A Oil Filter fits for Subaru 2013-2025 Outback & Legacy 2012-2025 Impreza 2011-2025 Forester 2016-2025 Crosstrek 2013-2025 XV Crosstrek 2019-2025 Ascent Replaces 15208AA160 (1 Pack)
Kefly$9.864.5★135 rev
Newest
by launch date15208AA21A Engine Oil Filters Fit for Subaru 2013-25 Outback & Legacy 2012-25 Impreza 2011-25 Forester 2016-25 Crosstrek 2013-25 XV Crosstrek 2019-25 Ascent Replace 15208AA160 15208AA20A(3 Pack)
HengShine$19.7334 rev
Engine Oil Filter & Crush Gasket Kit Compatible With Subaru Vehicle 2013-2025 Outback & Legacy 2012-2025 Impreza 2011-2025 Forester XV Crosstrek Ascent Replaces# 15208AA21A 803916010 (2 Pack)
Dtomi$17.1715 rev
6Pcs 15208AA21A 15208AA160 Engine Oil Filters Compatible with Subaru 2011-2025 Outback Legacy Impreza Forester XV Crosstrek Ascent Replaces 15208AA15A SOA6351520815(With washer 803916010)
PAGOTORTAUS$38.5413 rev
15208AA21A Oil Filter fits for Subaru 2013-2025 Outback & Legacy 2012-2025 Impreza 2011-2025 Forester 2016-2025 Crosstrek 2013-2025 XV Crosstrek 2019-2025 Ascent Replaces 15208AA160 (1 Pack)
Kefly$9.86135 rev
Jaxivo SOA6351520815 Engine Oil Filter Replacement for 2011-2025 Subaru Outback Legacy Impreza Forester XV Crosstrek Ascent. Replace 15208AA160 15208AA15A 1 PC
Jaxivo$9.94144 rev
Trending
90-day click momentumEngine Oil Filter & Crush Gasket Kit Compatible With Subaru Vehicle 2013-2025 Outback & Legacy 2012-2025 Impreza 2011-2025 Forester XV Crosstrek Ascent Replaces# 15208AA21A 803916010 (2 Pack)
Dtomi$17.173.7★
15208AA21A Engine Oil Filters Fit for Subaru 2013-25 Outback & Legacy 2012-25 Impreza 2011-25 Forester 2016-25 Crosstrek 2013-25 XV Crosstrek 2019-25 Ascent Replace 15208AA160 15208AA20A(3 Pack)
HengShine$19.734.2★
Subaru Engine Oil Filter & Crush Washer Kit (1 2 3 6 12 pks available) Outback Legacy Impreza Forester XV Crosstrek Ascent 15208AA21A 803916010 (1 Pack)
Subaru$14.854.8★
Jaxivo SOA6351520815 Engine Oil Filter Replacement for 2011-2025 Subaru Outback Legacy Impreza Forester XV Crosstrek Ascent. Replace 15208AA160 15208AA15A 1 PC
Jaxivo$9.944.7★
Subaru Engine Oil Filter & Crush Gasket Kit (1 2 3 6 12 pks available) Outback Legacy Impreza Forester XV Crosstrek Ascent 15208AA21A & 803916010 (3 Pack)
Subaru$36.644.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.2% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I especially like the black colored filters over the blue ones as they provide better quality”
“Perfect fit as they should”
“As advertised”
“great value for this kit”
“Good quality”
“Does the job”
“Easy install”
“Easy to change”
“does not leak”
“My Subaru loved the oil & filter change”
What buyers complain about
“cant use oil filter without it”
“Does not come with both items as advertised”
“Previous one's were blue”
“Cheap junk”
“This filter leaked in our car”
“wrong sized crush washer”
“don't have the high pressure bypass valve. it is a much weaker internal spring”
“Not correct part listed for the description”
“I think these are slightly cheaper at our local. 1.5 hours away”
“the inside filtration doesn't look as thick”