12v transfer pump
Worth a lookShows a thin review moat (227 avg reviews), but prices mostly outside the sweet spot ($23.06–$1351.77) keeps it on the watch list.
Review moat
Great227.26avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.1M$1.1M/yr · 134K searches
Returns
Great1.9%return rate — above 6% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$317.43avg listing price — sweet spot $15–$100
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Price range
Bad$23.06–$1351.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
49
Top-5 brand share
91%
Open market
7%
- Fill-Rite51%
- VEVOR27%
- Ensurix6%
- CarBole3%
- PRUNkuar3%
- Weonefit2%
- Open — no brand owns it (4 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fill-Rite FR1204H 12 V 15 GPM Fuel Transfer Pump (Pump Only Model) | Gasoline Diesel Kerosene Ethanol Blends Methanol Blends & Biodiesel
Fill-Rite$341.384.5★825 rev
Fill-Rite FR4204H 12V 20 GPM Fuel Transfer Pump (Pump Only) | Gasoline Diesel Kerosene Ethanol Blends Methanol Blends & Biodiesel
Fill-Rite$434.494.4★419 rev
Fill-Rite FR1210H 12V 15 GPM Fuel Transfer Pump with Discharge Hose & Manual Nozzle | Gasoline Diesel Kerosene Ethanol & Methanol Blends & Biodiesel
Fill-Rite$434.264.6★730 rev
VEVOR Fuel Transfer Pump 12V DC 15 GPM Cast Iron Diesel Transfer Pump Kit with Manual Nozzle Discharge Hose Overheat Protection Power Cable Explosion-Proof for Gasoline Diesel Kerosene & More
VEVOR$144.244.2★23 rev
Ensurix 12V Fuel Transfer Pump 15 GPM Diesel Transfer Pump 12 Volt with Auto Shut Off Nozzle Hose & Filter Electric Gasoline Transfer Pump Kit for Fuel Tank Gasoline Diesel Kerosene
Ensurix$198.424.0★69 rev
Newest
by launch date
Fill-Rite FRBPA Gas Can Fuel Transfer Pump 3.8 GPM Battery Powered with Auto-Stop Nozzle Dual Power AA or USB-C Portable Gasoline & Diesel Pump for Generators Lawn Equipment Boats
Fill-Rite$72.7213 rev
Forged-Fuel Heavy Duty 12V Fuel Transfer Pump 15 GPM Flow Rate with Premium Filter Package for Diesel Gasoline Kerosene Ethanol and Biodiesel
Forged-Fuel$437.1219 rev
VEVOR Fuel Transfer Pump 12V DC 10 GPM Portable Diesel Transfer Pump Kit with Auto Shut-Off Nozzle Discharge Hose Overheat Protection Power Cable Explosion-Proof for Gasoline Diesel Kerosene
VEVOR$151.3023 rev
VEVOR Fuel Transfer Pump 12V DC 15 GPM Cast Iron Diesel Transfer Pump Kit with Manual Nozzle Discharge Hose Overheat Protection Power Cable Explosion-Proof for Gasoline Diesel Kerosene & More
VEVOR$144.2423 rev
VEVOR Fuel Transfer Pump 12V DC 15 GPM Cast Iron Diesel Transfer Pump Kit with Manual Shut-Off Nozzle Discharge Hose Overheat Protection 1/3 HP Explosion-Proof for Gasoline Diesel Kerosene
VEVOR$165.666 rev
Trending
90-day click momentumFill-Rite FRBPA Gas Can Fuel Transfer Pump 3.8 GPM Battery Powered with Auto-Stop Nozzle Dual Power AA or USB-C Portable Gasoline & Diesel Pump for Generators Lawn Equipment Boats
Fill-Rite$72.724.6★
Fuel Transfer Pump 12V 20 GPM with Auto Off Nozzle Cast Iron Heavy Duty Pump for Gas Diesel Kerosene Biodiesel and More
BreAro$302.305.0★
Fill-Rite FR1210HA1F 12V 15 GPM (57 LPM) Fuel Transfer Pump with Discharge Hose Automatic Nozzle Filter Kit Suction Pipe
Fill-Rite$577.815.0★
Forged-Fuel Heavy Duty 12V Fuel Transfer Pump 15 GPM Flow Rate with Premium Filter Package for Diesel Gasoline Kerosene Ethanol and Biodiesel
Forged-Fuel$437.125.0★
Weonefit 20GPM 12V High-Flow Red Fuel Transfer Pump with Discharge Hose & Manual Nozzle for Transfer of Gasoline Diesel Kerosene Ethanol & Methanol Blends & Biodiesel - Cast Iron Heavy Duty Pump
Weonefit$155.174.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Great value”
“Easy install”
“The fuel pump works great so far”
“Made life easy”
“The pump runs strong”
“Workable,”
“Works as it should”
“Strong Pump & Great Filtration”
“it is great and hold up great”
What buyers complain about
“Stop working after 4 uses”
“Garbage pure and simple”
“It leaks too”
“Did not work out of the box”
“Very loud”
“the fuel overflowed as there was no indication of when to stop”
“The only problem I've encountered so far was where the threads are cut onto the suction tube is extremely thin”
“the filter was a bit of an issue”
“A lot of companies cheap out”
“I did run into one confusing issue during setup”