12 inch wiper blade rear
Skip itA deep review moat (35,150 avg reviews) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 6% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.46avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$79K$79K/yr · 122K searches
Price range
Bad$5.89–$16.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Review moat
Bad35,150.12avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
54
Top-5 brand share
96%
Open market
1%
- 5 PLUS44%
- Rain-X31%
- VEIGEIR9%
- Bosch8%
- wenyant4%
- AUTOBOO3%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
5 PLUS 12 Inch Rear Wiper Blade Replacement for Honda CRV 2022-2017 Element 11-03/Nissan Murano 2024-2009 Armada 23-05 Pathfinder 12-04 Rear Windshield Wiper Blade(12-B)
5 PLUS$6.724.5★11,173 rev
Rain-X 850212 RearView Wiper Blade 12 OEM Replacement Rear Windshield Wiper Interchangeable Adapter for Easy Installation All-Weather & All-Season Performance Composite
Rain-X$16.074.2★624 rev
5 PLUS 12 Rear Wiper Blades Replacement For TOYOTA RAV4 2024-2019 2012-2001 Highlander 2019-2001 Land Cruiser 2019-2013 2011-2008 Yaris 2019 11-06 Venza 14-09 BACK Windshield Wiper Blades(12-A)
5 PLUS$7.054.5★6,802 rev
Rain-X RX30212 WeatherBeater Wiper Blades 12 Windshield Wipers (Pack Of 1) Automotive Replacement Windshield Wiper Blades That Meet Or Exceed OEM Quality And Durability Standards
Rain-X$13.844.5★66,706 rev
5 PLUS 12 Inch Rear Wiper Blade Compatible With 2024-2016 Subaru Crosstrek 2022-2017 Honda CRV 2024-2009 Nissan Murano 2024-2018 JEEP Wrangler Rear Windshield Wiper Mute Original OEM Quality
5 PLUS$6.394.6★987 rev
Newest
by launch dateRain-X 850212 RearView Wiper Blade 12 OEM Replacement Rear Windshield Wiper Interchangeable Adapter for Easy Installation All-Weather & All-Season Performance Composite
Rain-X$16.07624 rev
Rain-X 850214 RearView Wiper Blade 14 OEM Replacement Rear Windshield Wiper Interchangeable Adapter for Easy Installation All-Weather & All-Season Performance Composite
Rain-X$14.66624 rev
5 PLUS 12 Inch Rear Wiper Blade Compatible With 2024-2016 Subaru Crosstrek 2022-2017 Honda CRV 2024-2009 Nissan Murano 2024-2018 JEEP Wrangler Rear Windshield Wiper Mute Original OEM Quality
5 PLUS$6.39987 rev
VEIGEIR 12 Rear Wiper Blade 12-B Rear Window Wiper Compatible with Honda CR-V 2017-2022 Nissan Murano 2009-2021 Nissan Pathfinder 2005-2012
VEIGEIR$6.102,398 rev
VEIGEIR 12 Rear Wiper Blade 12-A Rear Window Wiper Compatible with Toyota RAV4 2001-2012 2019-2022 Toyota Highlander 2001-2019
VEIGEIR$5.992,398 rev
Trending
90-day click momentum5 PLUS 12 Inch Rear Wiper Blade Compatible With 2024-2016 Subaru Crosstrek 2022-2017 Honda CRV 2024-2009 Nissan Murano 2024-2018 JEEP Wrangler Rear Windshield Wiper Mute Original OEM Quality
5 PLUS$6.394.6★
Rain-X 850214 RearView Wiper Blade 14 OEM Replacement Rear Windshield Wiper Interchangeable Adapter for Easy Installation All-Weather & All-Season Performance Composite
Rain-X$14.664.2★
Wenyant 12 inch Rear Windshield Wiper Blade Replacement for Nissan Rogue 2008-2021 Juke 2011-2017 Kicks 2017-2020 Pathfinder 2013-2020 Qashqai 2017-2021 Back Window 12-J H301
wenyant$6.194.5★
Rain-X 850212 RearView Wiper Blade 12 OEM Replacement Rear Windshield Wiper Interchangeable Adapter for Easy Installation All-Weather & All-Season Performance Composite
Rain-X$16.074.2★
VEIGEIR 12 Rear Wiper Blade 12-J Rear Window Wiper Compatible with Nissan Rogue 2008-2021 Nissan Pathfinder 2013-2020 Ford C-Max 2013-2018
VEIGEIR$5.894.5★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -30.0% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“Easy install”
“Good quality, easy to install”
“Good price”
“the wiper works great”
“Works as it should”
“Cleans well”
“Quick and easy”
“They are durable”
“No noise”
What buyers complain about
“Not compatible”
“Does not fit”
“This rare windshield wiper just can't wipe away the water”
“Cheap made”
“Started to streak within a month”
“Does not fit as advertised”
“Wiper squeaking loudly a week into using it”
“Those embedded defroster strips just don't play well”
“Rubber of blade fell off 8 months in- I get that thats not a week later”
“The mounts are a little goofy”