10w60
Skip it37/100a small market ($103K/yr) — 10w60 doesn't clear our bar today.
Market/yr
$103K
Growth (1y)
+142.9%
Products
12
Brands
6
was 6 a year ago
Sellers
77
Price range
$13.10–$243.06
Returns
0.8%
Rating
4.8★
Skip it
Scored 37/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +142.9% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.6×
Competition
- Liqui Moly41%
- Castrol32%
- Motul14%
- Lucas Oil6%
- Red Line3%
- Mann Filter3%
- Other0%
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 77 sellers compete here.
Brands
6 flat
was 6 a year ago
Sellers
77
Top 5 brand share
97%
Oil Change Kit w/MANN HU926/5z Oil Filter + LIQUIMOLY 10W-60 Compatible w/BMW OE Part #: 11427837997
Product shelf
All 12 tracked products in this niche.
Castrol EDGE Euro 10W-60 Advanced Full Synthetic Motor Oil 1 Quart Pack of 6
Castrol
$61.274.9★32 reviews
LIQUI MOLY Synthoil Race Tech GT1 SAE 10W-60 | 5 L | Fully synthetic engine oil | SKU: 2024
Liqui Moly
$62.934.8★965 reviews
LIQUI MOLY Synthoil Race Tech GT1 SAE 10W-60 | 1 L | Fully synthetic engine oil | SKU: 2068
Liqui Moly
$19.434.8★965 reviews
Motul 8100 X-Power 10W-60 Full Synthetic | Ester-Based Formula for Turbocharged & High-Performance Engines | LSPI Protection Extreme Heat Resistance Cold Start Lubrication Daily & Track Use | 5L
Motul
$53.964.7★642 reviews
Lucas Oil 10248 High Performance European Synthetic SAE 10W-60 Motor Oil - 1 Litre
Lucas Oil
$13.104.6★27 reviews
Liqui Moly (2024-4PK) Synthoil Race Tech GT1 10W-60 Motor Oil - 5 Liter (Pack of 4)
Liqui Moly
$243.064.8★965 reviews
Motul 7100 4T 10W-60 100% Synthetic Ester Motorcycle Oil - JASO MA2 API SP Wet Clutch Compatible for Indian Moto Guzzi MV Agusta High-Performance Engines - 4 L
Motul
$63.554.8★481 reviews
Red Line 11705 SAE 10W60 Fully Synthetic Motor Oil - 1 Gallon
Red Line
$65.815.0★59 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good oil”
“Worth it”
“it is a high quality oil”
“One of the few motor oils that meets or exceeds all the specs for my 2025 Moto Guzzi V85TT”
“Excellent oil for air cooled motorcycle”
“Great oil, as described”
What buyers complain about
“It isn't an inexpensive oil”
“leaked all over the packaging”
“Motor oil”
Top return reasons
- Leak-Proof33%
- Compatibility-Overall19%
- Value For Money15%
- Lubrication12%
- Advertised Vs Actual Product12%
- Product Condition4%
- Fuel Efficiency4%
- Material Quality2%