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10w40 motorcycle oil

Skip it52/100

strong incumbent ratings (4.8★) — 10w40 motorcycle oil doesn't clear our bar today.

Market/yr

$940K

Growth (1y)

+177.3%

Products

21

Brands

10

was 13 a year ago

Sellers

115

Price range

$6.47–$73.48

Returns

0.5%

Rating

4.8★

52/100

Skip it

Scored 52/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
32
×0.30
Growth
74
×0.30
Competition
43
×0.20
Quality gap
20
×0.10
Returns
96
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +177.3% year over year.
13K7KSpike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Apr, May · busiest ÷ quietest = 2.4×

Competition

35%Motul
  • Motul35%
  • Valvoline31%
  • Lucas Oil8%
  • Castrol6%
  • Liqui Moly5%
  • Triax5%
  • Other (4 brands)9%

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them. 10 brands and 115 sellers compete here.

Brands

10 falling

was 13 a year ago

Sellers

115

Top 5 brand share

86%

#ProductBrandPriceRatingReviewsClick shareTrend
6Liqui Moly$41.624.9★7175%falling
13Mobil$15.864.9★442%rising

Product shelf

All 21 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Lubrication28%

“Best motorcycle oil”

Quality-Overall22%

“Excellent oil quality”

Value For Money21%

“Good price”

Advertised Vs Actual Product7%

“As advertised”

Durability2%

“The durability is impressive”

Fuel Efficiency2%

“for the fuel performance it's definitely worth the money”

Noise Level2%

“It quiets engine noise noticeably while boosting overall performance”

Efficiency2%

“Works well”

Motor Power2%

“My Engine loves it”

Soft Feel1%

“it runs smoother”

What buyers complain about

Value For Money28%

“Just wish it were a bit cheaper”

Advertised Vs Actual Product6%

“This is a spam the container say I gallon”

Adjustability/Rotatability/Reclining6%

“Not that great for shifting”

Compatibility-Overall6%

“This oil is NOT compatible with a Bombardier Traxter 500”

Thickness6%

“Thinning with use”

Lubrication6%

“its time to change your oil”

Ease Of Cleaning6%

“dirty this time”

Quality-Overall3%

“Not enough miles to determine the quality”

Smell2%

“I dont like the smell at first”

Color2%

“the oil color is different”

Top return reasons

  • Leak-Proof18%
  • Lubrication16%
  • Compatibility-Overall16%
  • Value For Money14%
  • Advertised Vs Actual Product11%
  • Material Quality5%
  • Certifications3%
  • Functionality-Overall2%
  • Product Condition2%
  • Defective Material/Parts2%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.66 median price · 2.2% median returns across 14,544 tracked niches.