yupo paper
Skip itSoft demand (-5.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$21.92avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good538.94avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.87–$167.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$96K$96K/yr · 61K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
38
Top-5 brand share
90%
Open market
6%
- Legion32%
- Pixiss27%
- GR DZPLUS17%
- ET CETERA PAPERS7%
- Ranger7%
- Bright Creations4%
- Open — no brand owns it (2 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yupo Paper L21-YUP197W912 White Sheets 9 x 12 10 count
Legion$20.254.8★2,398 rev
White Alcohol Ink Paper - 25 Sheets Pixiss Heavy Weight Art Paper for Alcohol Ink & Watercolor - Extra Smooth Synthetic Paper A4 5x7 inches 300gsm
Pixiss$9.974.6★859 rev
White Alcohol Ink Paper - 25 Sheets Pixiss Heavy Weight Art Paper for Alcohol Ink & Watercolor - Extra Smooth Synthetic Paper A4 8x12 inches 300gsm
Pixiss$16.064.6★843 rev
GR DZPLUS Yupo Paper 10 Sheets | 10-inch x 7-inch | 116GSM
GR DZPLUS$7.994.6★284 rev
GR DZPLUS Yupo Paper 10 Sheets Heavy white paper for alcohol based ink | 10-inch x 7-inch | 250GSM
GR DZPLUS$9.054.6★106 rev
Newest
by launch date
Craftelier - Yupo A5 Paper | Non-Porous Synthetic Paper for Alcohol-Based Inks | Smooth Surface Easy to Cut or Die-Cut | 10 Sheets (250 g/m) | 14 8 x 21 cm (5.83 x 8.27)
Craftelier$5.8768 rev
Craftelier - Yupo 12x12 Paper | Non-Porous Synthetic Paper for Alcohol-Based Inks | Smooth Surface Easy to Cut or Die-Cut | 10 Sheets (250 g/m) | 30 5 x 30 5 cm (12 x 12)
Craftelier$9.9968 rev
Alcohol Ink Paper - Non-Absorbent Heavy Weight & Tear Resistant - Easily Wipes Off for Reusable Art Paper - Flexible Matte Black EVO 8.5x11 Inch 10 Sheets
ET CETERA PAPERS$9.00187 rev
Alcohol Ink Paper - Non-Absorbent Heavy Weight & Tear Resistant - Forgiving - Many Inks Wipe Off Clean For Easy Reuse On White - Flexible Bright White EVO 9x12 Inch (10 Sheets)
ET CETERA PAPERS$13.16187 rev
GR DZPLUS Yupo Paper 10 Sheets | 10-inch x 7-inch | 116GSM
GR DZPLUS$7.99284 rev
Trending
90-day click momentumAlcohol Ink Paper - Non-Absorbent Heavy Weight & Tear Resistant - Forgiving - Many Inks Wipe Off Clean For Easy Reuse On White - Flexible Bright White EVO 9x12 Inch (10 Sheets)
ET CETERA PAPERS$13.164.6★
Craftelier - Yupo 12x12 Paper | Non-Porous Synthetic Paper for Alcohol-Based Inks | Smooth Surface Easy to Cut or Die-Cut | 10 Sheets (250 g/m) | 30 5 x 30 5 cm (12 x 12)
Craftelier$9.994.4★
Legion Yupo Synthetic Paper Pad - 5 x 7 Bright White 10 Sheets
Legion$9.894.8★
White Alcohol Ink Paper - 25 Sheets Pixiss Heavy Weight Art Paper for Alcohol Ink & Watercolor - Extra Smooth Synthetic Paper A4 5x7 inches 300gsm
Pixiss$9.974.6★
Yupo Polypropylene Roll 60Inch X 10Yds by Legion Paper
Yupo$167.514.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Not bad for the money”
“The colors glide on it”
“As advertised”
“Luxurious feel to paper”
“works well”
“it was very easy to work with”
“Found I great for making cards as well as full sized images as cut in half is perfect to make two 5x7 cards”
“Its thick shiny”
“Good quality”
“It works just the same and as well and wipes clean”
What buyers complain about
“Thin”
“Doesn't work with alcohol ink at all”
“The description says non-absorbent”
“pricey”
“Hard, slick surface”
“Like a thin dry”
“The description says non-absorbent”