yellow wrapping paper
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$5.31–$38.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 6% kills the launch gate
Review moat
Good1,108.65avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.05avg listing price — sweet spot $15–$100
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 87K searches
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
16 flat
Sellers
22
Top-5 brand share
76%
Open market
19%
- SMART&CASUAL22%
- PH PERKHOMY16%
- Donyang15%
- BEISHIDA12%
- WRAPAHOLIC11%
- VGOODALL5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SMART&CASUAL 17.8 x 760 (63) Lemon Yellow Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (Lemon Yellow 17.8 x 63)
SMART&CASUAL$9.274.6★1,614 rev
PerkHomy Lemon Yellow Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Lemon Yellow 17.5 x 80)
PH PERKHOMY$11.254.7★5,280 rev
Yellow Wrapping Paper Craft Paper Kraft Paper Roll 15x450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Art Supplies
Donyang$7.314.6★2,039 rev
BEISHIDA Metallic Matte Wrapping Paper Roll (royalblue)
BEISHIDA$11.654.6★120 rev
WRAPAHOLIC Reversible Wrapping Paper - Mini Roll - 17 Inch X 33 Feet - Yellow and White Plaid Design for Birthday Holiday Wedding Baby Shower
WRAPAHOLIC$9.944.8★779 rev
Newest
by launch date
SaringSwoon Yellow Spring Wrapping Paper Kids Women and Adults - Bright Floral Gift Wrap with Daisy & Leaves for Birthday Baby Shower Easter Mothers Day - 2840 Inches 4 Jumbo Folded Sheets
SaringSwoon$9.9011 rev
Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total
Hallmark$7.814 rev
BIOBROWN Yellow Kraft Wrapping Paper Roll 17 Inches X 33 Feet (47 sq. ft. ttl.) Solid Color Matte Textured Gift Wrap for Birthday Parties
BIOBROWN$12.40213 rev
RUSPEPA Reversible Wrapping Paper Roll Mini Roll Yellow and White Stripes and Diamond Pattern Gift Wrap for Birthday Wedding Easter Spring Baby Shower Bridal Shower 17 Inches x 16.4 Feet
RUSPEPA$9.82108 rev
WRAPAHOLIC 20 Sheets Flower Wrapping Paper - 22.4 x 22.4 inch Pure Cream Yellow Color Water-Resistant Floral Bouquet Wrapping Paper Florist Supplies Packaging for Fall Wedding Birthday Gift DIY
WRAPAHOLIC$6.88901 rev
Trending
90-day click momentum
SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper
SMART&CASUAL$8.334.6★
BIOBROWN Yellow Kraft Wrapping Paper Roll 17 Inches X 33 Feet (47 sq. ft. ttl.) Solid Color Matte Textured Gift Wrap for Birthday Parties
BIOBROWN$12.404.4★
SaringSwoon Yellow Spring Wrapping Paper Kids Women and Adults - Bright Floral Gift Wrap with Daisy & Leaves for Birthday Baby Shower Easter Mothers Day - 2840 Inches 4 Jumbo Folded Sheets
SaringSwoon$9.904.7★
Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total
Hallmark$7.813.6★
SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)
SMART&CASUAL$7.304.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Price is great for the amount”
“Bright color”
“Perfect for gift wrapping due to thickness and weight”
“Very durable”
“Easy to use”
“Nice Weight for Wrapping”
“accurately show the product”
“Good size”
“They love to draw”
What buyers complain about
“The roll is large”
“Thick paper”
“Not yellow”
“Cheap material”
“Not 37.5' as advertised”
“But my first customer that got the there item packed with this complained of a moldy smell”
“Did not read the measurements when i purchased”