yellow construction paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.11–$23.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$153K$153K/yr · 125K searches
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,568.82avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad$7.92avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
89
Top-5 brand share
100%
Open market
0%
- Prang55%
- Tru-Ray33%
- Colorations7%
- Crayola4%
- TUXIYA2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prang (Formerly SunWorks) Construction Paper Yellow 9 x 12 100 Sheets
Prang$6.194.8★706 rev
Prang (Formerly SunWorks) Construction Paper Yellow 9 x 12 50 Sheets
Prang$3.114.7★5,462 rev
PACON Tru-Ray Construction Paper 9-Inches by 12-Inches 50-Count Yellow (103004)
Tru-Ray$4.704.8★285 rev
Tru-Ray Construction Paper 10 Vibrant Colors 9 x 12 50 Sheets
Tru-Ray$5.704.8★14,193 rev
Colorations 9 x 12 Mediumweight Yellow Construction Paper - 500 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art Paper
Colorations$16.624.7★418 rev
Newest
by launch date
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Yellow Shades of 180GSM/65LB Construction Paper Yellow Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$14.90141 rev
Colorations 9 x 12 Mediumweight Yellow Construction Paper - 500 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art Paper
Colorations$16.62418 rev
Colorations 9 x 12 Mediumweight Yellow Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art Paper
Colorations$7.85418 rev
Tru-Ray Construction Paper 50% Recycled 9 x 12 White Pack Of 50
Tru-Ray$4.981,364 rev
Prang (Formerly SunWorks) Construction Paper Yellow 12 x 18 50 Sheets
Prang$5.996,843 rev
Trending
90-day click momentum100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Yellow Shades of 180GSM/65LB Construction Paper Yellow Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$14.904.8★
Colorations 9 x 12 Mediumweight Yellow Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art Paper
Colorations$7.854.7★
Prang (Formerly SunWorks) Construction Paper Yellow 12 x 18 50 Sheets
Prang$5.994.7★
Colorations 9 x 12 Mediumweight Yellow Construction Paper - 500 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art Paper
Colorations$16.624.7★
Tru-Ray Construction Paper 9x12 Lively Lemon
Tru-Ray$5.304.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are vibrant”
“Best value”
“As advertised”
“Great quality”
“Great quality construction paper”
“thickness is just right too not too thin”
“Easy to use and well packed”
“Color is richer”
“Comfy”
“Exact”
What buyers complain about
“Thin Paper”
“All dull colors”
“Inconsistent sizes”
“wrinkles up when using glue”
“Not the best”
“I EXPECT CONSTRUCTION PAPER TO BE MUCH THICKER LIKE IT WAS BACK IN THE DAY”
“Doesnt hold up”
“Very flimsy”