yellow cardstock
Worth a lookShows searches that convert (13.2% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Review moat
Great421.08avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.37avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$5.41–$22.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$163K$163K/yr · 100K searches
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
97
Top-5 brand share
78%
Open market
16%
- FLIPPED26%
- Astrobrights21%
- Neenah14%
- Vishoitty11%
- Wausau Papers6%
- Goefun6%
- Open — no brand owns it (9 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cardstock 8.5 x 11 Cardstock Paper 85 lb/230 gsm Yellow Card Stock for Printer Drawing Gift tags Invitations Cards etc (Yellow 30 Sheets)
FLIPPED$5.984.7★814 rev
Astrobrights Mega Collection Colored Cardstock Bright Yellow 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91625)
Astrobrights$17.844.8★1,065 rev
Astrobrights Colored Cardstock 8.5 x 11 65 lb/176 GSM Sunburst Yellow 250 Sheets (22791)
Neenah$15.344.7★437 rev
Lemon Yellow Cardstock 8.5 x 11 Bright Color Paper 40 Sheets Yellow Paper Colored Cardstock for Invitations Art Drawing Menus DIY Cards Tags Crafts Certificates School Office Printing
Vishoitty$7.814.7★339 rev
Wausau Neenah Paper Exact Index Card Stock 110 lb Index Weight 8.5 x 11 Canary 250/Pack
Wausau Papers$17.004.5★160 rev
Newest
by launch date
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Yellow Shades of 180GSM/65LB Construction Paper Yellow Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$14.90141 rev
Dark Yellow Cardstock Paper 8.5 x 11 40 Sheets Cardstock Printer Paper 8.5x11 Gold Yellow Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Menus
Aidunmis$8.81470 rev
Yellow Cardstock 8.5 x 11 40 Sheets Yellow Paper Card Stock for Printer Solar Yellow Cardstock Paper for Invitations Art Drawing Menus DIY Cards Tags Crafts Certificates School Office
Vishoitty$8.49339 rev
Astrobrights Colored Cardstock Bright Yellow 65 lb./176 gsm 8.5 x 11 126 Sheets AcidFree LigninFree Perfect for School Office & DIY (91980)
Astrobrights$10.9125 rev
50 Sheets Yellow Cardstock 230GSM /85LB Thick Cardstock Paper Colored Cardstock Printer Paper for Printing Cards Greeting Cards Making DIY Crafts Decorations (8.3 X 11.7)
KAQRHFT$11.8236 rev
Trending
90-day click momentumDark Yellow Cardstock Paper 8.5 x 11 40 Sheets Cardstock Printer Paper 8.5x11 Gold Yellow Card Stock Paper 8.5 x 11 200 GSM Construction Paper for DIY Cards Greeting Cards Menus
Aidunmis$8.814.6★
100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Yellow Shades of 180GSM/65LB Construction Paper Yellow Cardstock Printer Paper for Printing Card Making DIY Crafts Party Decorations
TUXIYA$14.904.8★
Astrobrights Colored Cardstock Bright Yellow 65 lb./176 gsm 8.5 x 11 126 Sheets AcidFree LigninFree Perfect for School Office & DIY (91980)
Astrobrights$10.914.8★
50 Sheets Yellow Cardstock 230GSM /85LB Thick Cardstock Paper Colored Cardstock Printer Paper for Printing Cards Greeting Cards Making DIY Crafts Decorations (8.3 X 11.7)
KAQRHFT$11.824.7★
CoZyden 100 Sheets Yellow Cardstock 8.5 X 11 Thick Printer Paper 80lb/230 Gsm Art Card Stock Paper Perfect for Scrapbooking Crafts Business Cards Invitations Diy Menus Crafts Drawing Etc
CoZyden$15.904.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.4% search growth over the last 90 days.Peak months: May, Aug · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant Color”
“Good quality cardstock”
“This cardstock has a nice thickness to it”
“Decent value”
“so it's ideal for printing”
“Sturdy thick paper that's great for painting project”
“Consistent with description”
“The cardstock is a good weight”
“It doesnt feel flimsy at all”
“Durable & Reliable”
What buyers complain about
“Paper is so easily damaged during shipping”
“Its yellow and slightly thicker than standard paper”
“The price is high for a single package of 126 sheets”
“not highlighter yellow”
“poor quality”
“Non-standard Size: its not 8.5x11, its 8.3x11.7, which may not be a big deal to you”
“They are thicker than regular paper”