yarn for crafts
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$3.81–$30.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.47avg listing price — sweet spot $15–$100
Review moat
Bad6,244avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Market size
Bad$70K$70K/yr · 96K searches
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
55
Top-5 brand share
67%
Open market
25%
- MAQIHAN19%
- Yinsun13%
- Red Heart12%
- LIHAO12%
- Mira HandCrafts11%
- Craftwiz8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAQIHAN 15x20g Acrylic Yarn for Crocheting - Soft Knitting Yarn for Crafts
MAQIHAN$8.854.1★1,360 rev
LIHAO 12 Skeins Mini Yarn for Knitting Crochet Craft - 100% Acrylic
LIHAO$8.854.2★2,728 rev
Yinsun 12 Crochet Yarn for Crafts Mini Acrylic Yarn for Beginners (12x15g)
Yinsun$8.603.9★245 rev
20 Acrylic Yarn Skeins - 438 Yards Multicolored Yarn in Total Great Crochet and Knitting Starter Kit for Colorful Craft Assorted Colors
Mira HandCrafts$16.554.2★20,254 rev
CRAFTWIZ 100% Acrylic Yarn for Crocheting and Knitting - 30x20g Skeins of #4 Worsted Weight 1200 Yards of Soft Yarn Perfect for Amigurumi and Other Small Crafts Projects
Craftwiz$25.164.6★435 rev
Newest
by launch date
PerkDecor 1000FT Natural Jute Twine String Bulk Hemp Rope Cord for Crafts Gardening Gift Wrapping Wedding Dcor Packing Material Burlap Ribbon Christmas Knitting Macrame Decoration (Brown 2mm* 1000ft)
PerkDecor$5.05697 rev
7x15g Cotton Yarn for Crocheting - Soft Crochet Yarn Bulk for Crafts Multicolor Skeins for DIY Handicraft Scarves Ideal Gift for Knitting Beginners 7 Vibrant Colors
MAQIHAN$5.2230 rev
SIXLAMB 3 * 50g/1.76oz Yarn for Crocheting and Knitting 3 * 60yds Beginner Yarn with Easy-to-See Stitches; Worsted-Weight Medium #4;Amigurumi-Friendly Crochet Kit(Petal+Blue+Merry Pink)
Sixlamb$10.00354 rev
Ombre Yarn - 10 Pack x 15g Yarn Cotton Multi Colored with Vibrant Colors for Crocheting Color Changing Soft Ideal for Knitting Crafts Suitable for Crocheting Beginners
MAQIHAN$7.49306 rev
FREEASYFAR 3.5Oz/120yds Pastel Beginner Easy Yarn for Crocheting and Knitting;Worsted-Weight Medium #4;Cotton Blend Yarn for Beginners Amigurumi DIY(Coral 1 Skein)
FREEASYFAR$8.67717 rev
Trending
90-day click momentum
RED HEART Super Saver Yarn White
Red Heart$3.814.7★
Garden Twine 2mm 328 Feet Natural Jute Twine for Garden Crafts Gifts Wrapping Packing and Home Decor
LOTIMOYIA$7.474.9★
Red Heart E300.0319 Super Saver Economy Yarn Cherry Red
Red Heart$3.904.7★
SIXLAMB 3 * 50g/1.76oz Yarn for Crocheting and Knitting 3 * 60yds Beginner Yarn with Easy-to-See Stitches; Worsted-Weight Medium #4;Amigurumi-Friendly Crochet Kit(Petal+Blue+Merry Pink)
Sixlamb$10.004.6★
PerkDecor 1000FT Natural Jute Twine String Bulk Hemp Rope Cord for Crafts Gardening Gift Wrapping Wedding Dcor Packing Material Burlap Ribbon Christmas Knitting Macrame Decoration (Brown 2mm* 1000ft)
PerkDecor$5.054.7★
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -11.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Good variety”
“Great deal”
“exactly as pictured”
“Easy to use”
“Smooth to the touch”
“Sturdy and easy to use dispenser”
“Great gift”
“fun to make”
“The yarn was great color and great material”
What buyers complain about
“Super Small”
“Bad quality”
“Slightly thinner than the other brand Ive ordered”
“Looks can be deceiving”
“So cheap”
“Colors not accurate”
“Instructions are hard to understand”
“Breaks easily”
“This yarn is of the worst quality”
“Very weak”