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yarn

Launch it71/100

yarn clears our launch bar: a $3.6M/yr market growing +273.3% with returns at 1.3%.

Market/yr

$3.6M

Growth (1y)

+273.3%

Products

70

Brands

21

was 24 a year ago

Sellers

117

Price range

$3.81–$32.81

Returns

1.3%

Rating

4.5★

71/100

Launch it

Scored 71/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
57
×0.30
Growth
83
×0.30
Competition
82
×0.20
Quality gap
35
×0.10
Returns
89
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +273.3% year over year.
565K282KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Competition

42%Red Heart
  • Red Heart42%
  • Caron10%
  • Bernat8%
  • Cozyful7%
  • MAQIHAN4%
  • Katech4%
  • Other (15 brands)25%

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen. 21 brands and 117 sellers compete here.

Brands

21 falling

was 24 a year ago

Sellers

117

Top 5 brand share

71%

#ProductBrandPriceRatingReviewsClick shareTrend
1
Red Heart E300.0319 Super Saver Economy Yarn Cherry RedRed Heart E300.0319 Super Saver Economy Yarn Cherry Red
Red Heart$3.904.7★41,28110%rising
2
RED HEART Super Saver Yarn WhiteRED HEART Super Saver Yarn White
Red Heart$3.814.7★41,2817%rising
3
Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi ProjectsRed Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects
Red Heart$16.974.4★3,4946%rising
4
Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Cream 100% Mercerized Cotton YarnCaron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Cream 100% Mercerized Cotton Yarn
Caron$12.564.6★2,6535%rising
5
MAQIHAN 15x20g Acrylic Yarn for Crocheting - Soft Knitting Yarn for CraftsMAQIHAN 15x20g Acrylic Yarn for Crocheting - Soft Knitting Yarn for Crafts
MAQIHAN$8.854.1★1,3604%rising
6
RED HEART Super Saver Yarn Perfect PinkRED HEART Super Saver Yarn Perfect Pink
Red Heart$3.924.7★32,2283%rising
7
Bernat Blanket Super Bulky Acrylic Yarn - 2 Pack of 300g/10.5oz #6 Chunky Chenille Heavy Weight Yarn for Knitting and Crocheting Amigurumi Thick Blankets (Almond 220 Yards 2-Pack)Bernat Blanket Super Bulky Acrylic Yarn - 2 Pack of 300g/10.5oz #6 Chunky Chenille Heavy Weight Yarn for Knitting and Crocheting Amigurumi Thick Blankets (Almond 220 Yards 2-Pack)
Bernat$20.014.8★6,1253%falling
8
CRAFTISS 30 of 20g/0.7Oz Acrylic Yarn Mini Skeins - 1300 Yards of Soft Yarn for Crocheting and Knitting Craft Project Assorted Starter Crochet Bulk Kit for Adults and Kids - Mothers Day GiftCRAFTISS 30 of 20g/0.7Oz Acrylic Yarn Mini Skeins - 1300 Yards of Soft Yarn for Crocheting and Knitting Craft Project Assorted Starter Crochet Bulk Kit for Adults and Kids - Mothers Day Gift
CRAFTISS$24.064.3★4,3672%flat
9
20 Acrylic Yarn Skeins - 438 Yards Multicolored Yarn in Total Great Crochet and Knitting Starter Kit for Colorful Craft Assorted Colors20 Acrylic Yarn Skeins - 438 Yards Multicolored Yarn in Total Great Crochet and Knitting Starter Kit for Colorful Craft Assorted Colors
Mira HandCrafts$16.554.2★20,2542%falling
10
Bernat Blanket White Yarn - 2 Pack of 10.5oz/300g - Polyester - 6 Super Bulky - 220 Yards - Knitting/CrochetBernat Blanket White Yarn - 2 Pack of 10.5oz/300g - Polyester - 6 Super Bulky - 220 Yards - Knitting/Crochet
Bernat$20.014.8★6,1252%falling
11
Red Heart Super Saver Bitty Stripes Unicorn Mane Yarn - 2 Pack of 283g/10oz - 100% Acrylic - #4 Worsted (Medium) - 515 Yards - Knitting/CrochetRed Heart Super Saver Bitty Stripes Unicorn Mane Yarn - 2 Pack of 283g/10oz - 100% Acrylic - #4 Worsted (Medium) - 515 Yards - Knitting/Crochet
Red Heart$17.264.7★2,0572%rising
12
Cozyful Chunky Yarn for Hand Knitting - #10 Chunky Chenille Blanket Yarn Jumbo Big Thick Chunky Yarns for Crocheting Tie Dye Bulky Knit Yarns 8 Skein (20 yds 8 oz Each Skein) Cream&Sage&Grey&KhakiCozyful Chunky Yarn for Hand Knitting - #10 Chunky Chenille Blanket Yarn Jumbo Big Thick Chunky Yarns for Crocheting Tie Dye Bulky Knit Yarns 8 Skein (20 yds 8 oz Each Skein) Cream&Sage&Grey&Khaki
Cozyful$27.884.5★1,6392%flat
13
Cozyful Chunky Yarn for Hand Knitting - #10 Chunky Chenille Yarn Jumbo Big Thick Chunky Yarns for Crocheting Super Bulky Chunky Knit Blanket Yarns 8 Skein (22 yds 8 oz Each Skein) CreamCozyful Chunky Yarn for Hand Knitting - #10 Chunky Chenille Yarn Jumbo Big Thick Chunky Yarns for Crocheting Super Bulky Chunky Knit Blanket Yarns 8 Skein (22 yds 8 oz Each Skein) Cream
Cozyful$27.994.3★2,4552%falling
14
SIXLAMB 3 * 50g/1.76oz Yarn for Crocheting and Knitting 3 * 60yds Beginner Yarn with Easy-to-See Stitches; Worsted-Weight Medium #4;Amigurumi-Friendly Crochet Kit(Petal+Blue+Merry Pink)SIXLAMB 3 * 50g/1.76oz Yarn for Crocheting and Knitting 3 * 60yds Beginner Yarn with Easy-to-See Stitches; Worsted-Weight Medium #4;Amigurumi-Friendly Crochet Kit(Petal+Blue+Merry Pink)
Sixlamb$10.004.6★3542%rising
15
Red Heart Super Saver White Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/CrochetRed Heart Super Saver White Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet
Red Heart$11.384.7★41,2812%falling

Product shelf

All 70 tracked products in this niche.

Red Heart E300.0319 Super Saver Economy Yarn Cherry Red

Red Heart E300.0319 Super Saver Economy Yarn Cherry Red

Red Heart

$3.904.7★41,281 reviews

RED HEART Super Saver Yarn White

RED HEART Super Saver Yarn White

Red Heart

$3.814.7★41,281 reviews

Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects

Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects

Red Heart

$16.974.4★3,494 reviews

Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Cream 100% Mercerized Cotton Yarn

Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Cream 100% Mercerized Cotton Yarn

Caron

$12.564.6★2,653 reviews

MAQIHAN 15x20g Acrylic Yarn for Crocheting - Soft Knitting Yarn for Crafts

MAQIHAN 15x20g Acrylic Yarn for Crocheting - Soft Knitting Yarn for Crafts

MAQIHAN

$8.854.1★1,360 reviews

RED HEART Super Saver Yarn Perfect Pink

RED HEART Super Saver Yarn Perfect Pink

Red Heart

$3.924.7★32,228 reviews

Bernat Blanket Super Bulky Acrylic Yarn - 2 Pack of 300g/10.5oz #6 Chunky Chenille Heavy Weight Yarn for Knitting and Crocheting Amigurumi Thick Blankets (Almond 220 Yards 2-Pack)

Bernat Blanket Super Bulky Acrylic Yarn - 2 Pack of 300g/10.5oz #6 Chunky Chenille Heavy Weight Yarn for Knitting and Crocheting Amigurumi Thick Blankets (Almond 220 Yards 2-Pack)

Bernat

$20.014.8★6,125 reviews

CRAFTISS 30 of 20g/0.7Oz Acrylic Yarn Mini Skeins - 1300 Yards of Soft Yarn for Crocheting and Knitting Craft Project Assorted Starter Crochet Bulk Kit for Adults and Kids - Mothers Day Gift

CRAFTISS 30 of 20g/0.7Oz Acrylic Yarn Mini Skeins - 1300 Yards of Soft Yarn for Crocheting and Knitting Craft Project Assorted Starter Crochet Bulk Kit for Adults and Kids - Mothers Day Gift

CRAFTISS

$24.064.3★4,367 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“Cute color”

Soft Feel15%

“It's very smooth”

Quality-Overall10%

“AMAZING quality”

Value For Money8%

“Amazing value”

Ease Of Use5%

“was easy to work with”

Material Quality4%

“Good Cotton Quality”

Upholstery/Fabric Quality4%

“Good quality cotton I love it”

Thickness3%

“Thick and warm”

Advertised Vs Actual Product2%

“Exactly as described”

Fluffiness1%

“Nice and fluffy”

What buyers complain about

Size-Overall15%

“it turned out much shorter than expected”

Quality-Overall9%

“Inconsistent quality”

Advertised Vs Actual Product8%

“FALSE ADVERTISING”

Color8%

“different colors”

Thickness8%

“Some spots are super thick”

Hard Feel4%

“Not Soft”

Value For Money4%

“Always wish it was cheaper”

Material Quality3%

“the yarn is horrible quality”

Durability3%

“is breaking while using”

Ease Of Use2%

“Difficult to use”

Top return reasons

  • Color28%
  • Size-Overall19%
  • Advertised Vs Actual Product11%
  • Material Quality10%
  • Thin10%
  • Quality-Overall4%
  • Display Colors4%
  • Value For Money4%
  • Thickness3%
  • Hard Feel1%

Data scraped July 9, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,813 tracked niches.