wreath wire
Skip itPrices mostly outside the sweet spot ($4.11–$9.93) — this niche doesn't clear our bar today.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 6% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good970.11avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.21avg listing price — sweet spot $15–$100
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$26K$26K/yr · 27K searches
Price range
Bad$4.11–$9.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
32
Top-5 brand share
59%
Open market
34%
- PAXCOO19%
- Zeanla11%
- Aisoso10%
- BEADNOVA10%
- Livder9%
- Zerofy7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PAXCOO Flexible 110 Yards Green Floral Paddle Wire - Christmas Wreath Craft Wire with Wire Cutter 22 Gauge
PAXCOO$8.824.8★823 rev
Zeanla Green Floral Wire 3 Pack 117 Yards 22 Gauge Flexible Paddle Wire for Crafts Christmas Wreaths Tree Garland and Floral Arrangements
Zeanla$7.924.8★1,160 rev
Aisoso 4 Pack Floral Wire 131 Yards Paddle 22 Gauge Florist Wire Green for Wreath Making Craft Floral Flower Arrangements and DIY Crafts Garland
Aisoso$5.574.7★184 rev
BEADNOVA Floral Wire 38 Yards 22 Gauge Paddle Wire for Wreath Making Craft Florist Floral Flower Arrangements Garland
BEADNOVA$4.944.8★1,293 rev
Livder 3 Pack 114 Yards 22 Gauge Green Flexible Paddle Wire for Crafts Christmas Wreaths Tree Garland and Floral Flower Arrangements
Livder$8.554.8★2,502 rev
Newest
by launch date
22 Gauge Green Floral Wire - 1 Pack (115 ft / 35 Meters) | Flexible Paddle Wire with Cutter for Christmas Tree DIY Crafts Garland Wreath Making & Floral Flower Arrangements
Generic$5.7711 rev
114 Yards 22 Gauge Metal Floral Flexible Paddle Wire for Christmas Wreath Tree Floral Flower Arrangements(Brown)
Zerofy$7.0231 rev
114 Yards 22 Gauge Metal Floral Flexible Paddle Wire for Christmas Wreath Tree Floral Flower Arrangements(White)
Zerofy$7.4131 rev
GardEasy Floral Arrangement Kit with Green Tape and Wire 26 Gauge Stem Wire and 22 Gauge Paddle Wire Boutonniere Flower pin Florist and Wreath Making
GardEasy$7.2065 rev
ROERLIEN 22 Gauge Green Floral Wire 3 Pack 114 Yards Flexible Paddle Wire for Christmas Wreath Tree Crafts Garland and Floral Arrangements (3 Green 114 Yards)
ROERLIEN$6.9777 rev
Trending
90-day click momentum22 Gauge Green Floral Wire - 1 Pack (115 ft / 35 Meters) | Flexible Paddle Wire with Cutter for Christmas Tree DIY Crafts Garland Wreath Making & Floral Flower Arrangements
Generic$5.774.6★
GardEasy Floral Arrangement Kit with Green Tape and Wire 26 Gauge Stem Wire and 22 Gauge Paddle Wire Boutonniere Flower pin Florist and Wreath Making
GardEasy$7.204.5★
114 Yards 22 Gauge Metal Floral Flexible Paddle Wire for Christmas Wreath Tree Floral Flower Arrangements(Brown)
Zerofy$7.024.9★
114 Yards 22 Gauge Metal Floral Flexible Paddle Wire for Christmas Wreath Tree Floral Flower Arrangements(White)
Zerofy$7.414.9★
Aluminum Craft Wire 33 Feet Bendable for Jewelry Making Sculpting Floral Wreath Crafting Wire Wrapping Beading Wire Christmas Ornaments (Black 18 Gauge)
krastmon$4.114.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 11.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“No problems no complaints”
“Great value”
“Just what I wanted”
“Wire is sturdy yet flexible”
“Very easy to use”
“Works well”
“Love the paddle design”
“very natural looking”
“They are durable”
“right size”
What buyers complain about
“will not stick to itself”
“The stands arent as thick as I thought”
“Blades dont last that long”
“Too small”
“not worth it”
“It appears to be old or just poor quality as it breaks during wrapping of flowers”
“Cutters don't really cut good”
“Not sure how I typed rusty wire”
“Not actually tape. The tape is just ribbon.”
“it hangs tough”