wrapping paper solid color
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Price range
Good$5.31–$37.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,321.74avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.90avg listing price — sweet spot $15–$100
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Market size
Bad$11K$11K/yr · 36K searches
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
14
Top-5 brand share
81%
Open market
15%
- SMART&CASUAL44%
- PH PERKHOMY14%
- Donyang12%
- NESCCI5%
- Hallmark5%
- Jillson Roberts4%
- Open — no brand owns it (5 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)
SMART&CASUAL$7.304.6★1,614 rev
SMART&CASUAL Brown Kraft Paper Roll 15 x 450 (37.5) for Gift Wrapping Packing Art Craft Supplies Floral Bouquet Flower Moving Kids Painting Drawing Paint Easel Poster Chart Paper
SMART&CASUAL$5.314.7★1,030 rev
PerkHomy Brown Kraft Paper Roll 17.5 x 600 (50) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB (Brown 17.5 x 50)
PH PERKHOMY$6.024.7★974 rev
Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper
Donyang$8.694.6★2,039 rev
Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total
Hallmark$7.813.6★4 rev
Newest
by launch date
BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)
BAIJIALI$8.6139 rev
Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total
Hallmark$7.814 rev
Off White Wrapping Paper 17inch x 33ft Solid Color Matte Pearly Paper Art Craft Paper Roll White Gift Flower Bouquet Wrapping Paper for Wedding Baby Shower Birthday Christmas Bridal Shower
Donyang$7.37260 rev
woric Sage Green Wrapping Paper Roll -Mini Roll- 17 In X 33 Ft Matte Wrapping Paper with Pearly-Lustre for Birthday Wedding Bridal Shower Baby Shower Holiday Bouquet Wrap
woric$9.90409 rev
Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper
Donyang$8.692,039 rev
Trending
90-day click momentumHallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total
Hallmark$7.813.6★
BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)
BAIJIALI$8.614.5★
SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper
SMART&CASUAL$8.334.6★
Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper
Donyang$8.694.6★
PerkHomy Medium Green Kraft Paper Roll 17.5 x 960 (80) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Medium Green 17.5 x 80)
PH PERKHOMY$11.314.7★
Demand
Weekly Amazon search volume, last 29 weeks — -18.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is great- not too thin”
“Great deal”
“Is the perfect thickness for folding corners”
“Perfect color”
“Easy to use”
“Very durable and easy to work with”
“The paper is sturdy”
“Gets the job done”
“Great size”
“perfect for gifts”
What buyers complain about
“very short”
“fairly thin material”
“It smells like stinky armpits”
“This product is not advertised honestly”
“Thin”
“the color listed as Brown is actually what I would call Tan Coffee color is Brown”
“Cheap material”
“little bit expensive though for what it is”
“Difficult to use due to the length being very short”
“Not heavy duty”