wool roving
Worth a lookShows low returns (1.4%), but soft demand (-30.9% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 6% kills the launch gate
Avg price
Great$16.48avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$6.95–$31.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,192.19avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Good$299K$299K/yr · 427K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-30.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
19
Top-5 brand share
63%
Open market
31%
- WONVOC19%
- JUPEAN16%
- Sukh12%
- Biggun8%
- Woolbuddy7%
- MOMODA6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WONVOC 100 Colors Needle Felting Wool Wool Roving 3g per Color 10.5 oz Total Premium Felting Wool for DIY Craft Fiber Art and Hand Spinning Needle Felting Supplies Felting Kit
WONVOC$21.664.8★124 rev
3.53oz Wool Roving: Needle Felting Wool White Roving Wool Felting Supplies Pure Wools Chunky Yarn Spinning Wool Roving for Needle Felting Wet DIY Hand Spinning
JUPEAN$9.274.5★2,979 rev
Sukh 40pcs Felting Wool Roving - Core Wool Roving Bulk Spinning DIY Craft Mix Color
Sukh$8.814.6★201 rev
MOMODA BAODLON 50 Colors Fibre Wool Yarn Roving for Needle Felting Hand Spinning DIY Craft Materials
MOMODA$16.554.6★2,785 rev
Woolbuddy Wool Roving Kit - 40 Vibrant Corriedale Wool Colors for Wet & Dry Felting Soft Carded Core Wool for Beginners & Artists Premium Felting Supplies
Woolbuddy$31.034.7★756 rev
Newest
by launch date
NEBURORA 32 Color Needle Felting Wool Set 3g Per Color Total 96g Wool Felt Making Supplies Suitable for DIY Crafts Hand-Spinning Bulk Wool Roving
NEBURORA$9.4314 rev
IMZAY 50 Colors 5.4 Oz Needle Felting Wool 3g/Pack Wool Roving Yarn for Beginners Fiber Wool Roving for DIY Hand Spinning Felting Crafts Needle Felt Roving DIY Craft Black/White 5g Each
IMZAY$14.36101 rev
WONVOC 100 Colors Needle Felting Wool Wool Roving 3g per Color 10.5 oz Total Premium Felting Wool for DIY Craft Fiber Art and Hand Spinning Needle Felting Supplies Felting Kit
WONVOC$21.66124 rev
IMZAY 50 Colors Needle Felting Wool 5g/Pack Wool Roving Yarn 9.2 Oz Fiber Wool Roving for DIY Hand Spinning Felting Crafts Needle Felt Roving DIY Craft Black/White 10g Each
IMZAY$17.27101 rev
Mayboos 96 Pcs Needle Felting Wool 48 Colors Wool Roving Yarn Fiber Wool Roving for DIY Hand Spinning Needle Felting Wool Craft 3g/Pack
Mayboos$19.65294 rev
Trending
90-day click momentumNEBURORA 32 Color Needle Felting Wool Set 3g Per Color Total 96g Wool Felt Making Supplies Suitable for DIY Crafts Hand-Spinning Bulk Wool Roving
NEBURORA$9.434.9★
Woolbuddy Wool Roving Kit - 40 Vibrant Corriedale Wool Colors for Wet & Dry Felting Soft Carded Core Wool for Beginners & Artists Premium Felting Supplies
Woolbuddy$31.034.7★
QMNNMA Wool Roving Bulk 14.1oz Needle Felting Wool Super Wool Chunky Yarn for Needle Felting Fiber Roving Woolen Top for Hand Spinning Felting Blending Weaving and DIY Craft (400g)
QMNNMA$18.114.7★
3.53oz Wool Roving Wool Felting Supplies Pure Wools Chunky Yarn Spinning Wool Roving for Needle Felting Wet Felting DIY Hand Spinning (Grass Green)
JUPEAN$9.254.5★
3.53oz Wool Roving Fiber Roving Wool Top Needle Felting Supplies Pure Wools Chunky Yarn Spinning Wools for Needle Felting Wet DIY Hand Spinning (Natural White)
JUPEAN$9.294.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant Colors”
“Good quality, colors are vibrant”
“EXCELLENT PRICE”
“soft to the touch”
“it looks like it will be perfect for felting projects”
“Just what I needed”
“Functional and Fun”
“Easy to use”
“I appreciate how evenly the fibers are laid out”
“Sister loves ❤️ her gift”
What buyers complain about
“Small”
“A bunch of bland colors”
“Not as pictured”
“Bad smell”
“a little more difficult to work with than others Ive tried”
“It feels low quality to me”
“Doesnt feel like real wool feels more like acrylic yarn”
“Not happy that the individual packages are not the same weight”
“Not worth the money”
“A bunch of bland colors”