wooden stars
Worth a lookShows demand growing +163.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+163.1%90-day search growth — must beat 0% to launch
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Great374.74avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 6% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.95avg listing price — sweet spot $15–$100
Market size
Okay$121K$121K/yr · 207K searches
Price range
Okay$4.77–$18.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
31
Top-5 brand share
52%
Open market
42%
- Gejoy14%
- DERAYEE11%
- Zyghjort10%
- JJUNW9%
- COCHIE8%
- Sophena6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 46 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DERAYEE 100 Pcs Unfinished Wooden Stars Ornaments Assorted Size Cutout Blank Wood Pieces Star for Christmas Wedding Party DIY Crafts
DERAYEE$6.064.5★1,386 rev
Wooden Stars for Crafts 100 PCS Unfinished Wood Crafts 5 Sizes Blank Wooden Star Cutouts Natural Wood Small Stars Cutouts Ornaments for Christmas Craft and Party Ornaments Decoration Painting
Zyghjort$5.684.5★12 rev
300 Pieces Wooden Stars Shape Unfinished Stars Pieces Blank Wooden Cutouts Ornaments for Craft and Easter Decoration(1 Inch)
Gejoy$10.304.7★1,933 rev
50PCS Wooden Star for Crafts 4 Inch Unfinished Wood Pieces for Crafts Natural Star Shape Wooden Slices Cutouts Coasters for Paint DIY Pyrograph Staining Burning Engraving Carving
LepoHome$10.964.7★285 rev
JJUNW 100 PCS Unfinished Wooden Stars Ornaments 1 Inch Wooden Star Crafts Wood Cutouts Small Stars for DIY Crafts Party Decor
JJUNW$5.594.6★112 rev
Newest
by launch date
4th of July Decorations Wooden Star Set of 6 Red White and Blue Decorations Retro Patriotic Memorial Day Tiered Tray Decor Labor Day Independence Day Veterans Day Decor for Home Office Shelf
PAIVSUN$14.6287 rev
4th of July Table Decorations Red White Blue Stars Decorations Set of 4 Retro Patriotic Memorial Day Star Tiered Tray Decor Labor Day Independence Day Fourth of July Decor for Home Office Shelf
PAIVSUN$11.7525 rev
Sereliy 3 Pcs 4th of July Wooden Star Signs Rustic Memorial Day Tiered Tray Decor American Patriotic Table Decoration for Home Kitchen (Classic)
Sereliy$11.7281 rev
COCHIE 4th of July Stars Wood Crafts to Paint Set of 24 Memorial Day Unfinished Wooden Craft for Painting DIY Paintable Veterans Labor Day Cutouts Slices for Craft with Ropes (Star)
COCHIE$11.0924 rev
Wooden Stars for Crafts 100 PCS Unfinished Wood Crafts 5 Sizes Blank Wooden Star Cutouts Natural Wood Small Stars Cutouts Ornaments for Christmas Craft and Party Ornaments Decoration Painting
Zyghjort$5.6812 rev
Trending
90-day click momentumSereliy 3 Pcs 4th of July Wooden Star Signs Rustic Memorial Day Tiered Tray Decor American Patriotic Table Decoration for Home Kitchen (Classic)
Sereliy$11.724.5★
4th of July Decorations: 6pcs Patriotic Decor Wooden Star Vintage Rustic Red White and Blue Decorations Wood Block Farmhouse Memorial Day Table Decorations for 250th Anniversary Independence Day
Treory$17.604.9★
COCHIE 4th of July Stars Wood Crafts to Paint Set of 24 Memorial Day Unfinished Wooden Craft for Painting DIY Paintable Veterans Labor Day Cutouts Slices for Craft with Ropes (Star)
COCHIE$11.094.8★
4th of July Table Decorations Red White Blue Stars Decorations Set of 4 Retro Patriotic Memorial Day Star Tiered Tray Decor Labor Day Independence Day Fourth of July Decor for Home Office Shelf
PAIVSUN$11.754.3★
4th of July Decorations Wooden Star Set of 6 Red White and Blue Decorations Retro Patriotic Memorial Day Tiered Tray Decor Labor Day Independence Day Veterans Day Decor for Home Office Shelf
PAIVSUN$14.624.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +163.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and they give a nice rustic appearance”
“Perfect Size”
“Exactly what I wanted”
“Good Value”
“Color is great”
“Quality wood consists color”
“Cute decor”
“Theyre lightweight”
“Fun ornaments to paint”
“Just what I wanted for holiday decor”
What buyers complain about
“They are quite narrow”
“Stars are thicker than expected”
“looks a little cheap in my opinion”
“Cheap looking on real wood”
“They are not made of solid wood”
“Bare wood, so it took a lot of coats of paint”
“Very thin”
“easily fall over”
“They are more Americana red than bright red”
“However edges are a bit rough so be careful”