wooden snowflakes for crafts
Skip itSoft demand (-60.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great341.53avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 6% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$8.83avg listing price — sweet spot $15–$100
Market size
Bad$20K$20K/yr · 70K searches
Growth
Bad-60.6%90-day search growth — must beat 0% to launch
Price range
Bad$4.82–$13.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
16
Top-5 brand share
60%
Open market
34%
- PPhtony18%
- Tmflexe15%
- Nyicey10%
- Cregugua9%
- MFLUEEWR7%
- T-Antrix6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Unfinished Wooden Christmas Ornaments-Tmflexe 50-Pack Paintable Blank Xmas Tree Hanging Wood Slices for Kids DIY Art Crafts Christmas DIY Wood Snowflake
Tmflexe$11.004.7★1,327 rev
PPhtony 160PCS Snowflake Decorations Wood Slices Ornaments Christmas Cutouts Buttons Tags for Xmas Tree Hanging Painting DIY Crafts Projects Gifts Bags Holiday Party School Home Activity 20MM White
PPhtony$5.724.6★292 rev
45 Pack Wooden Snow Flakes 3.5 Inch Unfinished Wood Snow Shaped Cutouts for DIY Crafts with Sorting Tray(5 Pieces Each 9 Designs)
Cregugua$13.744.8★38 rev
PPhtony 80PCS Snowflake Decorations Wood Slices Ornaments Christmas Cutouts Buttons Tags for Xmas Tree Hanging Painting DIY Crafts Projects Gifts Bags Holiday Party School Home Activity 20MM White
PPhtony$4.824.6★292 rev
45pcs Large Christmas Wooden Snowflakes Hanging Ornaments DIY Craft Snowflake Wooden Ornaments Unfinished Wood Cutout Christmas Decorations Tree Decor Kids Paint
MFLUEEWR$10.724.8★258 rev
Newest
by launch date
White Wooden Snowflakes Ornaments Christmas Wood Snowflake for Crafts Hanging Decorations Christmastree Decoration Table Scape or Centerpiece Craft Project for Wreath Winter Scene (16)
Wolwefa$7.5214 rev
Iamhoom 24pcs Rustic Snowflakes Christmas Ornaments 3inch Unfinished Wooden Snowflake Ornament for Crafts Christmas Tree Boho Decor Gift Tags
Iamhoom$9.9565 rev
36PCS Wooden Christmas Decoration Snowflake Ornaments to Paint Christmas Ornaments for Tree Crafts Cutouts Unfinished DIY Blank Fall Unfinished Snowflakes Ornament for Home Hanging
Sophena$8.30287 rev
Wooden Christmas Snowflake Ornaments to Paint Christmas Decoration Cutouts Unfinished 36PCS DIY Blank Unfinished Wood SnowflakeDiscs Ornament for Tree Home Crafts Hanging
Sophena$8.7854 rev
JJUNW 100Pcs Unfinished Wooden Stars Ornaments Cutout Blank Wood Pieces Star 0.59 Small Wooden Stars for Crafts Natural Wooden Cutouts Ornaments for Christmas Wedd (Christmas Tree Snowflake Star)
JJUNW$5.71152 rev
Trending
90-day click momentumIamhoom 24pcs Rustic Snowflakes Christmas Ornaments 3inch Unfinished Wooden Snowflake Ornament for Crafts Christmas Tree Boho Decor Gift Tags
Iamhoom$9.954.8★
45pcs Large Christmas Wooden Snowflakes Hanging Ornaments DIY Craft Snowflake Wooden Ornaments Unfinished Wood Cutout Christmas Decorations Tree Decor Kids Paint
MFLUEEWR$10.724.8★
45 Pack Wooden Snow Flakes 3.5 Inch Unfinished Wood Snow Shaped Cutouts for DIY Crafts with Sorting Tray(5 Pieces Each 9 Designs)
Cregugua$13.744.8★
36PCS Wooden Christmas Decoration Snowflake Ornaments to Paint Christmas Ornaments for Tree Crafts Cutouts Unfinished DIY Blank Fall Unfinished Snowflakes Ornament for Home Hanging
Sophena$8.304.6★
60 Pieces Wooden Snowflake Cutouts Christmas Wood Snowflake Decorations with 60 Pieces Twine Ropes for Kids Crafts Christmas Ornaments (60PCs)
Nyicey$11.394.7★
Demand
Weekly Amazon search volume, last 33 weeks — -60.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality cutouts”
“nice size”
“Cute cutouts made of good wood”
“Cute crafting item”
“Great color and are decent quality”
“Cute snowflake ornaments”
“Fun for kids”
“light”
“Good weight”
“They are sturdy”
What buyers complain about
“These are small”
“3-4 broke”
“The pieces where to small”
“Thin/Narrow”
“narrow thin surface is difficult to color or paint unless only 1 color is used per snowflake which lower creativity opportunity”