wooden snowflakes
Skip itSoft demand (-83.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great337.28avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 6% kills the launch gate
Avg price
Okay$9.04avg listing price — sweet spot $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 99K searches
Growth
Bad-83.3%90-day search growth — must beat 0% to launch
Price range
Bad$3.15–$14.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
16
Top-5 brand share
64%
Open market
28%
- PPhtony18%
- Tmflexe16%
- Bucherry11%
- Cregugua11%
- Sophena8%
- MFLUEEWR8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Unfinished Wooden Christmas Ornaments-Tmflexe 50-Pack Paintable Blank Xmas Tree Hanging Wood Slices for Kids DIY Art Crafts Christmas DIY Wood Snowflake
Tmflexe$11.004.7★1,327 rev
PPhtony 160PCS Snowflake Decorations Wood Slices Ornaments Christmas Cutouts Buttons Tags for Xmas Tree Hanging Painting DIY Crafts Projects Gifts Bags Holiday Party School Home Activity 20MM White
PPhtony$5.724.6★292 rev
45 Pack Wooden Snow Flakes 3.5 Inch Unfinished Wood Snow Shaped Cutouts for DIY Crafts with Sorting Tray(5 Pieces Each 9 Designs)
Cregugua$13.744.8★38 rev
Bucherry 3 Pcs Winter Wooden Snowflake Decor Rustic Winter Snowflake Table Signs Wonderland Wood Blocks Farmhouse Christmas Tiered Tray Decorations for Xmas Table(Wood Colors Antique)
Bucherry$14.114.1★91 rev
100 Pcs Christmas Unfinished Wooden Snowflake Ornaments Snowflake Hanging Cutouts Blank Wood Slices with Cord Craft Embellishments for Xmas Tree Decorations
Blulu$12.764.6★1,361 rev
Newest
by launch date
White Wooden Snowflakes Ornaments Christmas Wood Snowflake for Crafts Hanging Decorations Christmastree Decoration Table Scape or Centerpiece Craft Project for Wreath Winter Scene (16)
Wolwefa$7.5214 rev
16pieces Wooden Snowflake Ornaments 3inch Rustic Snowflakes Christmas Ornaments for Crafts Christmas Tree Boho Winter Decoration Gifts 8 Styles
HUADODO$8.84261 rev
36PCS Hollow Wooden Snowflake Ornaments for Paint Christmas Tree Decorations 9 Styles Unfinished Wood Snowflakes for Crafts DIY Blank Cutouts Ornament Winter New Year Hanging Decorations
Sophena$8.0924 rev
Wooden Christmas Snowflake Ornaments to Paint Christmas Decoration Cutouts Unfinished 36PCS DIY Blank Unfinished Wood SnowflakeDiscs Ornament for Tree Home Crafts Hanging
Sophena$8.7854 rev
Winter Snowflake Decorations 5PCS Christmas Decor White Standing Wooden Snowflakes Decoration Snow Flakes Ornament with 3 Different Size for Farmhouse Home Kitchen Office Living Room (5 PCS)
IDATOO$11.8673 rev
Trending
90-day click momentum16pieces Wooden Snowflake Ornaments 3inch Rustic Snowflakes Christmas Ornaments for Crafts Christmas Tree Boho Winter Decoration Gifts 8 Styles
HUADODO$8.844.7★
45pcs Large Christmas Wooden Snowflakes Hanging Ornaments DIY Craft Snowflake Wooden Ornaments Unfinished Wood Cutout Christmas Decorations Tree Decor Kids Paint
MFLUEEWR$10.724.8★
45 Pack Wooden Snow Flakes 3.5 Inch Unfinished Wood Snow Shaped Cutouts for DIY Crafts with Sorting Tray(5 Pieces Each 9 Designs)
Cregugua$13.744.8★
Happyyami 50 Pcs Assorted Wooden Snowflake Cutouts for DIY Crafts Blank Christmas Ornaments for Holiday Decorations Perfect for Arts and Crafts Projects
Happyyami$5.293.8★
36pcs Large Christmas Wooden Snowflakes Hanging Ornaments DIY Craft Snowflake Wooden Ornaments Unfinished Wood Cutout Christmas Decorations Tree Decor Kids Paint
MFLUEEWR$10.864.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -83.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 56.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“nice size”
“Very nice wooden snowflakes”
“Stand up nicely”
“It was a gift”
“Great color and are decent quality”
“Cute crafting item”
“not bad for the price”
“just as advertised”
“These are light weight”
What buyers complain about
“Very flimsy...arrived broken”
“they are very tiny”
“The title is a little deceiving”
“cheap material”
“Small ones are not stable”
“They are incredibly thin wood and a bunch came cracked and broken”
“Painted a reddish brown”
“Waste of money”
“Pricey for how they look”
“3-4 broke”