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51

wooden pumpkins

Worth a look

Shows a thin review moat (122 avg reviews), but a small market ($19K/yr) keeps it on the watch list.

Market size 5Growth 83Conversion 12Competition 81Returns 49Price range 42Avg price 46Brand share 67Review moat 94Quality gap 37

Review moat

Great122.06

avg incumbent reviews — the moat a new listing must climb

Growth

Great+80.4%

90-day search growth — must beat 0% to launch

Competition

Great34%

top-5 click share — an open shelf

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Returns

Okay3.1%

return rate — above 6% kills the launch gate

Avg price

Okay$11.55

avg listing price — sweet spot $15–$100

Price range

Okay$5.21–$22.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$19K

$19K/yr · 171K searches

Competition

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

21 flat

Sellers

26

Top-5 brand share

65%

Open market

32%

  • Sophena22%
  • MixTeach21%
  • COCHIE10%
  • AWIZOM8%
  • Woodpeckers4%
  • pojah4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3724%$7446%$1K8%$1K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 33 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +80.4% search growth over the last 90 days.
15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 89.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall29%

“Good quality and size”

Fun/Entertainment Experience15%

“These are really fun”

Value For Money15%

“Great value for the money”

Durability7%

“Other than that, theyre a great and durable product”

Adhesion/Stickiness5%

“Things glue to it easily”

Paint Quality5%

“Easy to paint with acrylic paint”

Design-Overall5%

“Great for projects”

Soft Feel5%

“Smooth surfac, smooth edges”

Wood Quality4%

“This is a great set of craft wood cutouts”

Strength4%

“They are sturdy”

What buyers complain about

Assembly/Installation50%

“Kids may need help with assembly”

Top return reasons

Advertised Vs Actual Product63%
Size-Overall13%
Wood Quality13%
Assembly/Installation13%