wooden hearts
Skip itSoft demand (-75.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Great357.07avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.47–$34.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.40avg listing price — sweet spot $15–$100
Returns
Okay3.3%return rate — above 6% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$134K$134K/yr · 346K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-75.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
43 falling
Sellers
55
Top-5 brand share
40%
Open market
56%
- Focal2020%
- LepoHome6%
- obmwang5%
- Sophena5%
- Cregugua4%
- WLIANG4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 57 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100Pcs 1 Wooden Hearts for Crafts Small Wood Hearts Cutout Slices DIY Unfinished Wooden Ornaments Embellishments Heart Sign Tag for Valentines Day Birthday Party Wedding Guest Book Decoration
Focal20$6.754.8★487 rev
50PCS Wooden Heart for Crafts 4 Inch Unfinished Wood Pieces for Crafts Natural Heart Shape Wooden Slices Cutouts Coasters for Paint DIY Pyrograph Staining Burning Engraving Carving
LepoHome$10.984.7★285 rev
obmwang 50 Pieces 3 Inch Natural Heart Wood Slices DIY Wooden Ornaments Unfinished Predrilled Heart Embellishments with Twine for Wedding Thanksgiving Christmas
obmwang$8.394.8★1,417 rev
20Pcs 5 Wooden Hearts for Crafts Wood Predrilled Hearts Cutout Slices DIY Unfinished Wooden Ornaments Embellishments Heart Sign TGA for Valentines Day Birthday Party Wedding Guest Book Decor
Focal20$10.024.8★487 rev
100Pcs 1.5 Wooden Hearts for Crafts Small Wood Hearts Cutout Slices DIY Unfinished Wooden Ornaments Embellishments Heart Sign Tag for Valentines Day Birthday Party Wedding Guest Book Decor
Focal20$8.024.8★487 rev
Newest
by launch date
Personalized Interlocking Wooden Hearts with Names Custom Engraved Couple Gift 5th Wood Anniversary for Him Her Romantic Wedding Valentines Day Gift- Handcrafted Home Decor (Style 1)
zyinoant$23.1037 rev
Personalized Wooden Hearts with Names - Custom Engraved Interlocking Heart Sculpture for Couples - 5th Wood Anniversary Valentines Day Gift Idea Romantic Home Decor (1-Pack)
KCULE$22.3665 rev
MEMOVAN 2 Wood Heart Cutouts 50PCS Natural Heart Wood Slices DIY Heart Wooden Ornaments Embellishments Blank Heart Slice with Rope Wooden Hearts for Crafts Valentine Wedding Thanksgiving Birthday
MEMOVAN$8.953 rev
Golabarell Wood Heart Painting Kit 6 Unfinished Wooden Hearts with Craft Paint Set for Couples Activity Blank Heart Signs for DIY Crafts Personalized Tabletop Decor and Romantic Gift
Golabarell$11.7552 rev
12 Pack Unfinished Pine Wood Hearts 4x4 Inch - DIY Craft Supplies for Valentines Day Romantic Couple Gifts & Wedding Decor Blanks (Ideal for Painting & Wood Burning)
Nawwoo$15.5037 rev
Trending
90-day click momentumPersonalized Interlocking Wooden Hearts with Names Custom Engraved Couple Gift 5th Wood Anniversary for Him Her Romantic Wedding Valentines Day Gift- Handcrafted Home Decor (Style 1)
zyinoant$23.104.0★
Personalized Wooden Hearts with Names - Custom Engraved Interlocking Heart Sculpture for Couples - 5th Wood Anniversary Valentines Day Gift Idea Romantic Home Decor (1-Pack)
KCULE$22.364.7★
Small Wood Heart for Crafts 1-1/2 inch 1/8 inch Thick Pack of 25 Heart Shaped Wood for Rustic Bridal Shower Decoration by Woodpeckers
Woodpeckers$14.085.0★
Zuluf 1.25 Olive Wood Pocket Heart Fidget Hand Carved in Jerusalem from Natural Olive Wood This Small Wooden Heart is a Meaningful Keepsake Rustic Table Decor Wedding Favor or Valentines Gift
Zuluf$7.064.9★
HOIGON 30 PCS 8 Inch Large Wooden Hearts 1/8 Inch Thick Unfinished Wood Heart Cutouts Blank Natural Wooden Heart Shape Slices for DIY Craft Embellishment Wedding Valentine Decor
HOIGON$26.074.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -75.8% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 8.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“They were perfect size”
“Cute gift”
“Excellent wood”
“Great value for the money”
“Fun for anyone”
“As advertised”
“Beautifully crafted”
“Great for painting on”
“Great size and thickness”
What buyers complain about
“They are not the size they say they are”
“Deceptive pictures”
“One thing to keep in mind is that the paint may stain clothing”
“The wood is thicker than I imagined”
“drawback is that there arent more options for decorating the hearts in traditional colors”
“How did they get through quality control”
“The wood was defective on many of them”
“Not worth the price”