wooden frames for crafts
Worth a lookShows a thin review moat (251 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great251.38avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.09avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 6% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Price range
Good$6.29–$34.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$70K$70K/yr · 162K searches
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
30 flat
Sellers
35
Top-5 brand share
59%
Open market
41%
- VOKOY19%
- RYKOMO10%
- Horizon Group USA10%
- zjdbset8%
- WSICSE6%
- PURPLE LADYBUG6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Horizon Group USA DIY Foam Picture Frame Craft Kit 12-Pack of 4x6-Inch Colorful Picture Frames with 500+ Punch Out Stickers & Easels Back to School Arts & Craft Activity Perfect for Projects
Horizon Group USA$6.294.1★424 rev
VOKOY 20 Pack Wooden Picture Frames for Crafts DIY Wood Craft Picture Frames Bulk for 4 x 6 Photos Unfinished Standing Photo Frames DIY Crafts Wood Decorate for Fathers Day Birthday Party Gifts
VOKOY$20.054.6★164 rev
zjdbset Picture Frame Painting Craft Kit for 4 * 6 Photo 10Pcs DIY Unfinished Wooden Picture Frames with 12Pcs Painting Color Pen 4 Sheets Crystal Diamond Stickers for DIY Craft
zjdbset$19.324.3★127 rev
PURPLE LADYBUG DIY Mosaic Photo Frame Crafts for Girls 8-12 6-8 - Great Gift for Teens Tweens Fun Craft Kit for Kids & Girl Birthday Gifts for 7 8 9 10 11 12 Years Old
PURPLE LADYBUG$13.004.6★2,492 rev
LWR CRAFTS Wooden DIY Photo Frame 4 x 6 Pack of 2
LWR CRAFTS$11.784.4★895 rev
Newest
by launch date
Temlum Wooden Picture Frames Painting Kit Unfinished Wood Crafts DIY Picture Frame Kit Paint You Own Photo Frame Easy Crafts for Adults
Temlum$17.609 rev
JOPHMO 24 Pack DIY Wood Picture Frames - 4 x 6 Unfinished Wooden Photo Frame with Beach Stickers Rhinestone Stickers Drawing Tools Summer Beach Theme Arts and Crafts Kit Birthday Party Favors
JOPHMO$30.946 rev
WSICSE 16 Pack Wooden Picture Frames for Crafts 4 x 6 DIY Picture Frame Craft Photos Wooden Frames for Fathers Day Birthday Wedding Party
WSICSE$17.8712 rev
Lesnala 6Pcs Unfinished wood picture frames with 4 Sheets crystal diamond stickers Wooden photo frames for crafts DIY picture frames crafts kits for Adults Kids DIY party gifts(Fits 3.35x5 Photo)
Lesnala$9.2860 rev
Picture Frame Painting Craft Kit 12 Pack Unfinished Wooden Picture Frames 4 x 6 Inch with Pearl Resin Diamond and Foam Stickers for DIY Paint and Decorate Craft Birthday Wedding Gifts
JMUQ$17.925 rev
Trending
90-day click momentumTemlum Wooden Picture Frames Painting Kit Unfinished Wood Crafts DIY Picture Frame Kit Paint You Own Photo Frame Easy Crafts for Adults
Temlum$17.604.7★
WSICSE 16 Pack Wooden Picture Frames for Crafts 4 x 6 DIY Picture Frame Craft Photos Wooden Frames for Fathers Day Birthday Wedding Party
WSICSE$17.875.0★
Fun Express DIY Picture Frame Kit for Kids Art - Wooden Craft Frames to Decorate for Mothers Day Crafts| Paintable Wood Photo Frames for Classroom Activities | Bulk 12 Pack with Easel Backs
Fun Express$20.674.4★
JOPHMO 24 Pack DIY Wood Picture Frames - 4 x 6 Unfinished Wooden Photo Frame with Beach Stickers Rhinestone Stickers Drawing Tools Summer Beach Theme Arts and Crafts Kit Birthday Party Favors
JOPHMO$30.945.0★
Lesnala 6Pcs Unfinished wood picture frames with 4 Sheets crystal diamond stickers Wooden photo frames for crafts DIY picture frames crafts kits for Adults Kids DIY party gifts(Fits 3.35x5 Photo)
Lesnala$9.284.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.6% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fun designs,”
“The frames were absolutely perfect”
“Good quality and the stickers were great too”
“Great gift”
“worth the price”
“Nice craft”
“Just what we needed”
“Its easy to use”
“Durable and easy to use”
“Color is accurate to description”
What buyers complain about
“Needs more glue”
“Quality is lacking”
“Frames Break Easily”
“are not heavy duty”
“Half came chipped or a crack in it”
“Easily broken”
“no longer fit the picture”
“Not easy”
“Glitter clay arrived hard as a rock and not spreadable”
“There is no plastic covering for the photo as advertised”