wood burning stencils
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-27.9% this quarter) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 6% kills the launch gate
Price range
Great$7.23–$47.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$15.15avg listing price — sweet spot $15–$100
Review moat
Good899.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$100K$100K/yr · 281K searches
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
35
Top-5 brand share
45%
Open market
48%
- Lewtemi12%
- Piriuuo11%
- SUNVERSE9%
- Yanroom7%
- Yazhiji7%
- eageus7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
9 Pcs Animal Wood Burning Stencils - Deer Bear Horse Moose Owl Fish Wolf Fence & Spray Painting Drawing Templates for Wood & Fabric DIY Crafts
Piriuuo$9.864.5★130 rev
Lewtemi 6 Pcs Mixed Metal Stencil Wood Stencil Templates Stencils for Journaling Burning Stencils for Wood Carving Drawing Engraving Scrapbooking Journal Craft DIY (Letter Style)
Lewtemi$20.774.5★837 rev
Wood Burning Stencils for Crafts Reusable Forest Wildlife Stencils Mountain Scene Stencil for Painting on Wood Fabrics DIY Crafts
SUNVERSE$16.024.6★246 rev
72 Pcs Botanical Stencils Set Reusable Butterfly & Flower Painting Templates - Leaf Dragonfly Wildflower Nature Crafts Kit for Wall Murals Fabric Art Wood Signs Kids Classroom Projects
Yazhiji$9.774.6★438 rev
Scorch Marker SCORCH PAINT Wood Burning Paint for Crafts Stencils DIY Projects & Pyrography | Water-Based Safe Easy to Use | 2 oz Jar
Scorch Marker$19.974.3★254 rev
Newest
by launch date
ZCPTZ 10 Pcs Large Wildlife Wood Burning Stencils for Painting Reusable Forest Animal Templates Horse Deer Turtle Fish Owl for Drawing Walls Wood Fabric Home DIY Stencil Crafts
ZCPTZ$13.8518 rev
12 Pcs Large Wildlife Wood Burning Stencils Mountain Bear Deer Wolf Horse Fish Templates Reusable Drawing Animal Stencil for Painting on Wood DIY Crafts Canvas Wall Fabric(Animal)
eageus$17.0019 rev
16Pcs Wood Burning Stencils for Crafts Reusable Forest Wildlife Stencils Mountain Tree Stencil Drawing Templates for Painting on Wood Fabrics DIY Crafts(6 * 6inch)
ADLABLD$7.237 rev
14 Pieces Leaf Vine Stencils for Painting Stencils for Crafts Reusable DIY Crafts Drawing Templates for Painting on Wood Wall Furniture Home Decor Fabric Canvas
Xelsluthe$8.0015 rev
25 Pcs Forest Animal Stencils Wood Burning Stencils Bear Deer Wolf Wildlife Mountain Pine Template for Painting on Wood Wall Fabrics
Falzqq$9.949 rev
Trending
90-day click momentumZCPTZ 10 Pcs Large Wildlife Wood Burning Stencils for Painting Reusable Forest Animal Templates Horse Deer Turtle Fish Owl for Drawing Walls Wood Fabric Home DIY Stencil Crafts
ZCPTZ$13.854.5★
65Pcs Small Stencils for Painting on Wood Burning Reusable 3 Inch Reusable Stencil for Craft Ornament Paint Template Stencils for Wall Card Rock Wood Signs Coasters Canvas Home Decor (Flower)
Hosomono$10.594.6★
16Pcs Wood Burning Stencils for Crafts Reusable Forest Wildlife Stencils Mountain Tree Stencil Drawing Templates for Painting on Wood Fabrics DIY Crafts(6 * 6inch)
ADLABLD$7.234.7★
12 Pcs Large Wildlife Wood Burning Stencils Mountain Bear Deer Wolf Horse Fish Templates Reusable Drawing Animal Stencil for Painting on Wood DIY Crafts Canvas Wall Fabric(Animal)
eageus$17.004.9★
K KERNOWO Wood Burning Kit - 81Pcs All-in-One Wood Burning Tool Pen Adjustable Temperature Wood Burner Kit Crafts Gifts for Adults & Teens Woodburning Kits for Beginner Pyrography
K KERNOWO$28.684.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“easy to handle”
“As advertised”
“Worth it”
“Cute designs”
“Fun for the kids and the grownups”
“Works great on any wood”
“Works great, make sure to burn in well ventilated area, the outcome is amazing”
“Its sturdy”
“It can be a great gift as well”
What buyers complain about
“This item did not work as expected”
“the jar is tiny”
“Not as advertised”
“the paste seems to be a little thick”
“Its not like a true wood burning that is subtractive”
“Some areas can come out darker than others if youre not consistent”
“My mistake was that this was listed as paste and not paint”
“Stencils were just ok. Most were ok to use, several were mispronounced and could not be.”
“It will brown as it heats up”
“Its very hard to use”