wire
Worth a look54/100wire shows low returns (1.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market/yr
$1.1M
Growth (1y)
+122.9%
Products
30
Brands
21
was 26 a year ago
Sellers
59
Price range
$4.03–$37.70
Returns
1.4%
Rating
4.7★
Worth a look
Scored 54/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +122.9% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.4×
Competition
- Tenn Well33%
- VIABRICO12%
- Hillman12%
- FloraCraft5%
- TUOFENG5%
- SciWil4%
- Other (15 brands)30%
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them. 21 brands and 59 sellers compete here.
Brands
21 falling
was 26 a year ago
Sellers
59
Top 5 brand share
66%
Product shelf
All 30 tracked products in this niche.
18 Gauge Aluminum Craft Wire 165 Feet 1mm Bendable Metal Wire for Jewelry Making Sculpting Floral Making Wreath Making Crafting Wire Wrapping Christmas Ornaments (Silver)
Tenn Well
$7.964.7★1,026 reviews
Hillman Steel Wire Rope 20 Gauge Galvanized Hobby Cable Wire 20 x 175 Corrosion Resistant Holds 15 lbs Ideal for Crafts & DIY Silver | 123106
Hillman
$7.404.6★3,942 reviews
VIABRICO 16 Gauge Wire 16AWG Automotive Wire Electrical Wire 100FT 2 Conductor Red Black 12V/24V DC Cable LED Strips Extension for Light RC Car Speaker
VIABRICO
$14.214.7★2,611 reviews
Tenn Well 9 Gauge Aluminum Craft Wire 50 Feet 3mm Bendable Armature Wire for Sculpting Jewelry Making Doll Making Crafting Modelling Bonsai Training
Tenn Well
$10.554.7★1,128 reviews
FloraCraft 26 Gauge Floral Wire 270 Feet Bright Silver
FloraCraft
$5.574.8★3,215 reviews
TUOFENG 22 AWG Wire Solid Core Hookup Wire 6 Different Colored Breadboard Wires 30ft Each Electronic Wire with PVC for Arduino
TUOFENG
$15.734.7★2,769 reviews
20-Gauge Galvanized Craft Wire - 164 ft (0.032 in) Professional Metal Wire for Hanging Pictures (15 lbs) Bonsai Training Crafts & Light DIY Project
SciWil
$4.794.8★223 reviews
Aluminum Craft Wire 33 Feet Bendable for Jewelry Making Sculpting Floral Wreath Crafting Wire Wrapping Beading Wire Christmas Ornaments (Silver 18 Gauge)
krastmon
$4.114.6★253 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“quality good, easy to work with”
“As described”
“Fair price”
“Easy To Use”
“Works great”
“strong enough to hold the wreath shape”
“Pretty colors”
“The insulation feels durable”
“Perfect thickness for wire wrapping jewelry”
“The wire is flexible”
What buyers complain about
“Very weak”
“Junk”
“Thick”
“Small”
“It literally falls apart”
“Not what is pictured”
“I wish there was more red and black wires”
“I wish the jacket was just a little more flexible”
“it is so easy to bend that I could not use it as it would not hold its shape under any sort of pressure”
“Wire overheats around 10A”
Top return reasons
- Size-Overall22%
- Thin18%
- Advertised Vs Actual Product12%
- Thickness9%
- Value For Money7%
- Functionality-Overall4%
- Strength3%
- Weight Heavy3%
- Material Quality3%
- Quality-Overall2%