wink of stella
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Price range
Great$6.68–$40.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good743.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 36K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
33
Top-5 brand share
100%
Open market
0%
- Kuretake59%
- Zig30%
- Bluenido9%
- BEMLP2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zig Wink of Stella Glitter Brush Marker Pen 999 Clear
Zig$7.014.2★1,091 rev
Kuretake ZIG Wink of Stella Brush II Glitter Clear & 2 Refills Shimmer and Sparkle pens for Card Making Craft Made in Japan
Kuretake$13.444.6★1,265 rev
Kuretake ZIG WINK OF STELLA BRUSH II Glitter Clear 3 pcs set Flexible Brush Tip Archival Quality No mess Photo-Safe Acid Free Lightfast Odourless Xylene Free Made in Japan
Kuretake$14.964.6★1,265 rev
Girls Pajamas Unicorn Pegasus Lips 2 Piece 100% Super Soft Cotton Pink 6 Years
Bluenido$24.954.7★1,347 rev
Zig Wink of Stella Brush (No010 Glitter Black) & (No101 Glitter Gold) & (No999 Glitter Clear) Color 3pcs -Value Set
Kuretake$17.134.6★470 rev
Newest
by launch date
Kuretake Wink of Stella Blush II GL.Pink
Kuretake$7.1321 rev
Kuretake Wink of Stella Blush II GL.Gold
Kuretake$6.6835 rev
Kuretake Wink of Stella Blush II GL.Violet
Kuretake$6.897 rev
Kuretake ZIG Wink of Stella Brush II Glitter Clear & 2 Refills Shimmer and Sparkle pens for Card Making Craft Made in Japan
Kuretake$13.441,265 rev
ZIG Wink of Stella Glitter Brush Marker Pen 999 Clear
Kuretake$7.8786 rev
Trending
90-day click momentumGirls Pajamas Unicorn Pegasus Lips 2 Piece 100% Super Soft Cotton Pink 6 Years
Bluenido$24.954.7★
Girls Pajamas Unicorn Pegasus Lips 2 Piece 100% Super Soft Cotton Pink 4 Years
Bluenido$24.954.7★
Kuretake Zig Wink of Stella Brush II Glitter Clear Shimmer and Sparkle color brush tip pen for Card Making Craft Drawing Made in Japan
Kuretake$7.804.6★
Kuretake Wink of Stella Blush II GL.Violet
Kuretake$6.894.8★
Kuretake Wink of Stella Blush II GL.Pink
Kuretake$7.134.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Sparkles”
“Easy to use”
“Awesome set at an amazing price”
“Excellent product have been purchasing for several years”
“Beautiful color”
“Just what I needed for card making”
“Perfect for adding some juugghh to my paper crafting projects”
“Just adds a special touch”
“Dried quickly lasts over two months so far”
“Once going it just flows so nicely”
What buyers complain about
“Garbage item”
“Did not work”
“No glitter coming out”
“This leaks everywhere”
“did not come with instructions”
“Unusable”
“The ink came out black not clear”
“doesn't last long”
“The price was more expensive when I purchased that original one”
“the gold paint is actually a mustard color”