Skip to content
55

window paint

Worth a look

Shows a sweet-spot price point ($20.20 avg), but soft demand (-3.7% this quarter) keeps it on the watch list.

Market size 50Growth 23Conversion 58Competition 68Returns 82Price range 79Avg price 88Brand share 46Review moat 40Quality gap 50

Avg price

Great$20.20

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 6% kills the launch gate

Price range

Great$4.26–$57.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$281K

$281K/yr · 278K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,493.24

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

33

Top-5 brand share

77%

Open market

20%

  • GOTIDEAL35%
  • Celepen18%
  • SRUOLOC13%
  • Crafty Dab6%
  • Nicpro5%
  • ALEMHOP3%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$11K8%$22K12%$34K16%$45K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 33 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.
23K18KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 4.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“Bright Colors”

Quality-Overall9%

“High quality market set”

Ease Of Use9%

“Easy to Use”

Ease Of Cleaning6%

“Easy to clean”

Value For Money4%

“Money well spent”

Writing Experience4%

“Easy to write with”

Pen/Pencil Quality3%

“Great markers”

Efficiency3%

“Worked great on the window for our retail”

Advertised Vs Actual Product3%

“Exactly what I needed”

Brightness/Shine/Glow2%

“super bright”

What buyers complain about

Functionality-Overall9%

“do not work well”

Color9%

“then loose color”

Quality-Overall6%

“Awful Quality”

Ease Of Use5%

“Impossible to use”

Leak-Proof5%

“leaked everywhere all the time”

Paint Quality5%

“which could affect the paint”

Durability3%

“I had 3 explode during the first use”

Moist/Dry3%

“Super dry”

Nib/Tip Quality3%

“the tip fell out of the pen”

Drying Time3%

“Took little time to dry”

Top return reasons

Functionality-Overall15%
Value For Money8%
Size-Overall8%
Color8%
Ink Refill7%
Advertised Vs Actual Product6%
Leak-Proof6%
Paint Quality4%
Dry/Empty Ink4%
Display Colors3%