white wrapping paper
Skip itSoft demand (-4.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 6% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Okay$6.22–$22.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$202K$202K/yr · 272K searches
Review moat
Okay2,457.4avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.65avg listing price — sweet spot $15–$100
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
14
Top-5 brand share
69%
Open market
23%
- woric20%
- Donyang18%
- Winjeto13%
- Vanhench9%
- RUSPEPA9%
- NESCCI8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
woric White Wrapping Paper Roll -Mini Roll- 17 Inch X 33 Feet Wedding Wrapping Paper with Pearly Lustre for Graduation Bridal Shower Birthday Baby Shower Bouquet Wrap
woric$9.164.5★409 rev
White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies
Donyang$7.334.6★2,039 rev
All Occasion Gift Wrapping Paper White Solid Color Pearly Lustre Paper Perfect Gifts for Women Wedding Valentines Day Mothers Day Birthday Christmas DIY Bouquet Supplies- 17 inch X 120 inch
Winjeto$7.524.3★208 rev
Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB
Vanhench$9.204.7★5,921 rev
ZINTBIAL Matte White Wrapping Paper Roll with Cut Lines - Solid White Holiday Gift Wrap for Mothers Day Wedding Birthdays Bridal Shower Engagement - 17.5 in x 33 ft (48 sq. ft) Easy to Cut
ZINTBIAL$9.744.6★313 rev
Newest
by launch date
LaRibbons White Wrapping Paper Solid Color Matte Gift Paper Roll with Cut Lines - Perfect for Wedding Baby Shower Birthday Christmas Holiday 17 Inch x 33 Feet
LaRibbons$11.81323 rev
Off White Wrapping Paper 17inch x 33ft Solid Color Matte Pearly Paper Art Craft Paper Roll White Gift Flower Bouquet Wrapping Paper for Wedding Baby Shower Birthday Christmas Bridal Shower
Donyang$7.37260 rev
All Occasion Gift Wrapping Paper White Solid Color Pearly Lustre Paper Perfect Gifts for Women Wedding Valentines Day Mothers Day Birthday Christmas DIY Bouquet Supplies- 17 inch X 120 inch
Winjeto$7.52208 rev
ZINTBIAL Matte White Wrapping Paper Roll with Cut Lines - Solid White Holiday Gift Wrap for Mothers Day Wedding Birthdays Bridal Shower Engagement - 17.5 in x 33 ft (48 sq. ft) Easy to Cut
ZINTBIAL$9.74313 rev
woric White Wrapping Paper Roll -Mini Roll- 17 Inch X 33 Feet Wedding Wrapping Paper with Pearly Lustre for Graduation Bridal Shower Birthday Baby Shower Bouquet Wrap
woric$9.16409 rev
Trending
90-day click momentumLaRibbons White Wrapping Paper Solid Color Matte Gift Paper Roll with Cut Lines - Perfect for Wedding Baby Shower Birthday Christmas Holiday 17 Inch x 33 Feet
LaRibbons$11.814.7★
SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper
SMART&CASUAL$8.334.6★
FUHITIM 20 Sheets Flower Wrapping Paper -Waterproof Floral Bouquet Wrapping Paper Used for DIY Crafts Gift Packaging Florist Supplies Packaging Paper for Wedding Birthday Gift (White)
FUHITIM$6.974.7★
NESCCI White Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)
NESCCI$10.134.4★
Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB
Vanhench$9.204.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Great length thickness and quality”
“def worth it”
“Perfect fit”
“The colors are vibrant”
“It held up really well”
“As described”
“Wide Versatility in Uses”
“Very bright”
“They love to draw”
What buyers complain about
“Thick paper”
“It is an awkward size. I should have paid attention”
“Garbage”
“color is off”
“flimsy”
“Honestly its not worth the money I paid for”
“Cheap material”
“Not as shimmery as I would have liked”
“I wish the paper were more durable”
“which pretty much defeats the purpose of gift wrapping a present”