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36

white resin pigment

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Prices mostly outside the sweet spot ($5.92–$15.03) — this niche doesn't clear our bar today.

Market size 9Growth 20Conversion 85Competition 20Returns 93Price range 0Avg price 38Brand share 39Review moat 64Quality gap 22

Returns

Great1.1%

return rate — above 6% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good926.91

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.61

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.6%

90-day search growth — must beat 0% to launch

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad$35K

$35K/yr · 35K searches

Price range

Bad$5.92–$15.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

13

Top-5 brand share

82%

Open market

13%

  • LET'S RESIN36%
  • GR DZPLUS19%
  • Eye Candy15%
  • Teexpert6%
  • MEYSPRING6%
  • HTVRONT5%
  • Open — no brand owns it (4 brands, 13%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$7K30%$11K40%$14K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color26%

“so true to its color”

Quality-Overall26%

“Better than Castin' Craft”

Paint Quality14%

“Worked great with my resin art”

Ease Of Use5%

“Easy to use”

Material Quality4%

“Just perfect for my resin projects”

Efficiency4%

“Works great”

Ease Of Cleaning3%

“easy to clean appearance”

Thickness3%

“Very concentrated thick paste”

Advertised Vs Actual Product3%

“Does what its intended to do”

Foam2%

“Use this for great sea foam waves”

What buyers complain about

Functionality-Overall32%

“This product just does not suffice”

Color14%

“Sadly, the Eye Candy pigment paste product line did not meet my expectations for color saturation”

Advertised Vs Actual Product9%

“Advertising ocean cells and is not working at all wasted my money and time”

Assembly/Installation9%

“it does not set up”

Size-Overall7%

“The jar was quite large”

Thickness5%

“Way too thick for UV resin”

Quality-Overall5%

“Weak product”

Ease Of Use5%

“I couldn't use this”

Top return reasons

Color19%
Functionality-Overall17%
Advertised Vs Actual Product13%
Value For Money9%
Thickness7%
Size-Overall7%
Leak-Proof4%
Display Colors4%
Paint Quality3%
Material Quality2%