white poster board 22x28 bulk
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Incredible$23.07avg listing price — sweet spot $15–$100
Price range
Great$6.04–$55.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,480.84avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 80K searches
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
117
Top-5 brand share
88%
Open market
9%
- Pacon71%
- School Smart6%
- Aidunmis4%
- MONTADA BY LA LULI4%
- LIVHOLIC4%
- Neenah3%
- Open — no brand owns it (4 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pacon PAC5214 Tagboard Heavyweight 12 x 18 White 100 Sheets
Pacon$15.194.6★1,044 rev
Pacon Heavyweight Tagboard 9 x 12 Inches White 100 Sheets (5211)
Pacon$8.944.5★161 rev
Pacon Tagboard Manila Medium Weight 9x12
Pacon$9.384.7★1,126 rev
White Cardstock Paper 11x17 20 Sheets Large Cardstock 200 GSM Legal Printer Paper 11x17 Thick Card Stock Paper for Printer Legal Size Paper Cardstock White for Printer DIY Crafts Posters Menus
Aidunmis$9.894.6★470 rev
School Smart Railroad Poster Board Paper 22 x 28 Inches 6-Ply White Pack of 25
School Smart$19.864.6★5,591 rev
Newest
by launch dateWhite Cardstock Paper 11x17 20 Sheets Large Cardstock 200 GSM Legal Printer Paper 11x17 Thick Card Stock Paper for Printer Legal Size Paper Cardstock White for Printer DIY Crafts Posters Menus
Aidunmis$9.89470 rev
White Cardstock 12x12 24 Sheets Cardstock Paper Goefun 110lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums
Goefun$15.27300 rev
Joyberg 18Pack Poster Board 11in x 14in White Poster Boards Posterboard Poster Board Paper for Crafts DIY Drawing
Joyberg$6.04757 rev
Manila Pattern Paper Roll 45 in x 10 yd 125 wt Medium Weight Professional Drafting and Tracing Paper for Sewing Templates Garment Design Tailoring Costumes
IDS INTERNATIONAL DESIGN SUPPLIES$24.3846 rev
11x17 Large Cardstock A3 Color Paper Colored Card Stock 60 Sheets Multi-Color Poster Sheets 20 Colors 80lb Thick Printer Paper Display Board for Art and Crafts Exhibits
LIVHOLIC$29.2892 rev
Trending
90-day click momentumWhite Cardstock Paper 11x17 20 Sheets Large Cardstock 200 GSM Legal Printer Paper 11x17 Thick Card Stock Paper for Printer Legal Size Paper Cardstock White for Printer DIY Crafts Posters Menus
Aidunmis$9.894.6★
White Cardstock 12x12 24 Sheets Cardstock Paper Goefun 110lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums
Goefun$15.274.7★
Joyberg 18Pack Poster Board 11in x 14in White Poster Boards Posterboard Poster Board Paper for Crafts DIY Drawing
Joyberg$6.044.7★
Pacon Super Value Poster Board 22X28 White 50 Sheets
Pacon$27.804.6★
Pacon Heavyweight Tagboard 9 x 12 Inches White 100 Sheets (5211)
Pacon$8.944.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“Good paper”
“Colors are very pretty”
“Otherwise, fantastic and a great savings”
“Just as described”
“Great size”
“Great paper”
“It's durable and exactly as described in thr description”
“Easy to use”
“Heavy”
What buyers complain about
“I needed a thicker one”
“this paper didnt absorb the ink”
“I thought it was going to be about half the size of a full posterboard but it is only about a fourth of the size.”
“easy to rip”
“Poor Quality”
“This poster board is flimsy”
“not nearly as stiff as expected”
“Not heavy stock”
“It's not what it says it is”
“it was not cut straight what a waste of money”