white polymer clay
Skip it50/100a small market ($344K/yr) — white polymer clay doesn't clear our bar today.
Market/yr
$344K
Growth (1y)
+198.8%
Products
21
Brands
7
was 8 a year ago
Sellers
73
Price range
$4.14–$47.29
Returns
1.2%
Rating
4.5★
Skip it
Scored 50/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +198.8% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: May, Jun · busiest ÷ quietest = 2.6×
Competition
- Sculpey67%
- STAEDTLER15%
- ReArt10%
- CALPALMY3%
- ifergoo3%
- Aestd-ST1%
- Other (1 brands)1%
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them. 7 brands and 73 sellers compete here.
Brands
7 falling
was 8 a year ago
Sellers
73
Top 5 brand share
97%
Product shelf
All 21 tracked products in this niche.
Sculpey: Original Sculpey Clay: White - 1 lb - Polymer Oven Bake Clay Non-Toxic Sculpting Bake-Sand-Drill-Paint Art & Craft Supplies Adults-Kids
Sculpey
$8.744.8★2,566 reviews
Polyform PE08 5001 Premo Sculpey Polymer Clay 8oz White
Sculpey
$11.694.5★1,675 reviews
Sculpey Premo 24 Color Sampler of Polymer Oven-Bake Clay Non Toxic 1.5 lbs. Great for Jewelry Making Holiday DIY Mixed Media and More. Premium Clay Great for clayers and Artists.
Sculpey
$27.354.4★1,006 reviews
STAEDTLER FIMO Soft Polymer Clay 1 lb White Block: Oven Bake Modeling Clay for Jewelry Making Sculpting DIY Crafts & School Art Projects Soft Easy-to-Blend Craft Clay for Beginners & Artists
STAEDTLER
$17.184.5★4,145 reviews
SG Education FIMO 8020 0 Fimo Soft Modelling Clay 57 g White
STAEDTLER
$4.144.4★13,943 reviews
Sculpey Premo: Polymer Clay: White - 1lb Pack - Oven Bake Clay Non-Toxic Advanced Techniques Sculpting-Jewelry-Craft Projects Adults Art Supplies
Sculpey
$21.434.4★639 reviews
ReArt Oven Bake Polymer Clay White Non Toxic 4.4Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects. Great for All Skill Levels (White)
ReArt
$27.254.3★194 reviews
ReArt Oven Bake Polymer Clay White Non Toxic 1.1Lbs Great for Modeling Sculpting Holiday DIY Jewelry Making Projects. Great for All Skill Levels
ReArt
$12.064.4★109 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Cost effective”
“Always same quality always affordable”
“Fun for kids and adults”
“Variety of colors”
“Very good quality clay at a great price”
“As advertised”
“Very soft”
“Great for family fun and creativity”
“Perfect gift”
What buyers complain about
“Hard as a rock”
“breakable”
“A little slow to dry”
“Its an off white”
“Not as easy”
“Wish there was more for the price”
“The packets were smaller than I expected”
“Odd clay”
“Product used”
“The clay is fairly poor quality”
Top return reasons
- Material Quality18%
- Moist/Dry13%
- Value For Money13%
- Size-Overall9%
- Hard Feel9%
- Color5%
- Advertised Vs Actual Product5%
- Functionality-Overall5%
- Defective Material/Parts3%
- Ease Of Use3%