white playdoh
Skip it42/100a small market ($121K/yr) — white playdoh doesn't clear our bar today.
Market/yr
$121K
Growth (1y)
+144.3%
Products
14
Brands
6
was 7 a year ago
Sellers
52
Price range
$5.46–$36.74
Returns
1.3%
Rating
4.4★
Skip it
Scored 42/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +144.3% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jul, Aug · busiest ÷ quietest = 14.6×
Competition
- Crayola57%
- Play-Doh15%
- ifergoo13%
- Artsity6%
- OJYUDD5%
- CALPALMY4%
- Other0%
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 52 sellers compete here.
Brands
6 falling
was 7 a year ago
Sellers
52
Top 5 brand share
96%
Product shelf
All 14 tracked products in this niche.
Crayola Model Magic - White (75ct) 1oz Modeling Air Dry Clay Alternative Teacher Classroom Must Haves Bulk School Supplies for Kids 3+
Crayola
$36.744.8★4,175 reviews
Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms
Crayola
$11.164.6★24,537 reviews
Crayola Model Magic 2lb-White
Crayola
$29.504.5★25 reviews
ifergoo Foam Modeling Clay White Air Dry Clay Super Light Magic Clay for School Art & Craft Project Soft No-Sticky & Non-Toxic Best Gift for Age 3-12 Kids
ifergoo
$6.974.5★5,593 reviews
36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards
OJYUDD
$9.084.5★5,756 reviews
CALPALMY Air Dry Foam Clay (36 Pack) 360g White Moldable Soft Clay for Kids Gifts Partty and School Project Supplies Perfect for Crafting Cosplay and Artistic Projects
CALPALMY
$12.224.5★6,121 reviews
ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift
ifergoo
$6.884.5★4,429 reviews
Play-Doh Air Dry Clay Bucket 2.5 lb. of Paintable White Modeling Clay Arts & Crafts Gift Craft Supplies Sculpting and Molding Clay for Kids
Play-Doh
$20.554.1★78 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids and adults”
“Ease of use”
“Worth it”
“Excellent product, complies with the advertising”
“Great for family fun and creativity”
“Very good value for a gift”
“there are so many colors for such a good price”
“Overall, this is a fun, versatile, and reliable sculpting material thats perfect for creative projects”
“As advertised”
“quick clean up”
What buyers complain about
“Trash its to dry”
“breakable”
“Not White”
“it doesn't soften up”
“It is somewhat rather sticky”
“Not easy to use”
“Awful quality”
“Its very much plasticy and foamy”
“It smells bad”
“used when it arrived”
Top return reasons
- Material Quality17%
- Moist/Dry15%
- Value For Money13%
- Size-Overall9%
- Color7%
- Advertised Vs Actual Product6%
- Hard Feel5%
- Functionality-Overall4%
- Adhesion/Stickiness3%
- Texture/Consistency-Overall3%