white oil pastels
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Review moat
Good557.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.17–$29.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.57avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Market size
Bad$28K$28K/yr · 25K searches
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
18
Top-5 brand share
76%
Open market
15%
- MEEDEN19%
- Paul Rubens17%
- Artecho16%
- Geyoga15%
- ForraFun10%
- Mont Marte9%
- Open — no brand owns it (7 brands, 15%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MEEDEN Soft White Oil Pastels: 6 Pcs Oil Pastels for Artists Beginners Adults - Smooth Oil Pastel Crayons for Art Supplies Painting Drawing Blending Layering Shading
MEEDEN$6.974.8★641 rev
Paul Rubens White Oil Pastels (8 Pack) - Ultra-Creamy & Blendable Bullet Tip for Precision - Premium Art Supplies for Drawing Sketching & Painting - Ideal for Artists Students & Beginners
Paul Rubens$9.464.7★127 rev
Geyoga 36 Pcs White Oil Pastels Bulk for Artists Soft Oil Crayons Single Color Creamy Pastels for Art Painting Drawing Blending for Artist
Geyoga$14.373.9★61 rev
Artecho Oil Pastels Set of 12 PCS 6 White and 6 Black Crayons for Art Painting Drawing Blending (10 x 70 mm)
Artecho$8.144.7★5,604 rev
ForraFun 48 Pcs White Soft Oil Pastels Bulk Artists Oil Crayons Single Color Hexagonal Creamy Pastel for Artists Beginners Painting Drawing Relaxing Blending
ForraFun$14.713.5★2 rev
Newest
by launch date
ForraFun 144 Pcs White Oil Pastels Bulk Soft Oil Crayons Precision Bullet Tip Artists Pastel Crayons 2.8 x 0.4 Inch Single Color Creamy Pastels Blending Graffiti for Painting Drawing Sketching
ForraFun$29.912 rev
ForraFun 96 Pcs White Soft Oil Pastels Bulk Artists White Oil Crayons Single Color Hexagonal Creamy Pastel for Artists Beginners Painting Drawing Relaxing Blending Graffiti Gallery
ForraFun$23.172 rev
ForraFun 48 Pcs White Soft Oil Pastels Bulk Artists Oil Crayons Single Color Hexagonal Creamy Pastel for Artists Beginners Painting Drawing Relaxing Blending
ForraFun$14.712 rev
Nezyo 48 Pcs White Oil Pastels Bulk Soft Oil Crayons Single Color Creamy Pastels Stick Refill Set Art Supplies for Artists Beginners Art Painting Drawing Blending Graffiti
Nezyo$15.615 rev
MEEDEN Soft White Oil Pastels: 6 Pcs Oil Pastels for Artists Beginners Adults - Smooth Oil Pastel Crayons for Art Supplies Painting Drawing Blending Layering Shading
MEEDEN$6.97641 rev
Trending
90-day click momentumForraFun 144 Pcs White Oil Pastels Bulk Soft Oil Crayons Precision Bullet Tip Artists Pastel Crayons 2.8 x 0.4 Inch Single Color Creamy Pastels Blending Graffiti for Painting Drawing Sketching
ForraFun$29.914.5★
ForraFun 96 Pcs White Soft Oil Pastels Bulk Artists White Oil Crayons Single Color Hexagonal Creamy Pastel for Artists Beginners Painting Drawing Relaxing Blending Graffiti Gallery
ForraFun$23.175.0★
ForraFun 48 Pcs White Soft Oil Pastels Bulk Artists Oil Crayons Single Color Hexagonal Creamy Pastel for Artists Beginners Painting Drawing Relaxing Blending
ForraFun$14.713.5★
Mont Marte Extra Soft Oil Pastels White Premium 6pc Assorted Natural Oil Pastel Colors Vibrant Buttery Versatile Art Pastels for Blending layering & Shading Coloring and Sketching
Mont Marte$6.934.7★
Paul Rubens White Oil Pastels (8 Pack) - Ultra-Creamy & Blendable Bullet Tip for Precision - Premium Art Supplies for Drawing Sketching & Painting - Ideal for Artists Students & Beginners
Paul Rubens$9.464.7★
Demand
Weekly Amazon search volume, last 32 weeks — -24.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and soft”
“rich colour”
“Good quality for class”
“Good value for the cost”
“The crayons are a good size”
“Easy to use”
“Creamy texture, opaque white”
What buyers complain about
“sticky”
“Color wasnt as great other brands”
“lift the previous color from the paper”
“The paint doesn't flow properly”
“This item was used”
“Too soft”
“Broke easy”
“Dos not dry”
“still leaving residue on finger”
“they lost their shape pretty much immediately”