white mica powder
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.44avg listing price — sweet spot $15–$100
Review moat
Okay2,668.65avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.05–$19.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 70K searches
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
52
Top-5 brand share
76%
Open market
20%
- MEYSPRING32%
- HTVRONT22%
- NTWJNJY10%
- TECHAROOZ6%
- Renfio6%
- Matio5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HTVRONT Gold Mica Powder for Epoxy Resin - 1.76 oz/50 g Mica Pigment Powder Natural Mica Powder for Soap Making Resin Candle Making Bath Bomb Non-Toxic Pigment Powder
HTVRONT$6.944.7★7,031 rev
MEYSPRING Royal Gold Mica Powder - 50g - Gold Pigment for Epoxy Resin UV Resin Kintsugi Resin Art and Cosmetic Use
MEYSPRING$14.604.6★1,565 rev
NTWJNJY Sun Gold Mica Powder for Epoxy ResinNatural Shimmer Mica Powder Used for Coloring Resin Artwork car Spray Paint Candles soap Eye Shadow Lip Gloss Nail Polish(50g/1.7oz)
NTWJNJY$6.914.7★822 rev
Renfio Metallic Pigment Powder 5 Colors Gold Mica Powder for Resin 6 X 20ml Metal Powder Resin Color Pigment Color Pigment for Epoxy Resin Kintsugi Polymer Clay Candle Dye
Renfio$11.084.6★246 rev
Pure Gold MICA Powder for EPOXY Resin 56G / 2OZ. JAR - TECHAROOZ 2 Tone Resin DYE Color Pigment Powder for Lip Gloss Nails Colorant for Bath Bombs & SOAP Making
TECHAROOZ$11.894.7★7,966 rev
Newest
by launch date
Luckymica Mica Powder for Epoxy Resin Premium Pearlescent Pigment Powder for Resin Art Dye Nail Polish Paint Candle Making Soap Making Bath Bombs DIY Cosmetics - Pearl Gold (50g / 1.76oz)
Luckymica$6.9239 rev
NTWJNJY Sun Gold Mica Powder for Epoxy ResinNatural Shimmer Mica Powder Used for Coloring Resin Artwork car Spray Paint Candles soap Eye Shadow Lip Gloss Nail Polish(50g/1.7oz)
NTWJNJY$6.91822 rev
Renfio Metallic Pigment Powder 5 Colors Gold Mica Powder for Resin 6 X 20ml Metal Powder Resin Color Pigment Color Pigment for Epoxy Resin Kintsugi Polymer Clay Candle Dye
Renfio$11.08246 rev
MEYSPRING Gilded Gold True Metallic Pigment Powder - Real Metal Gold for Epoxy Resin Art - Floating Gold and Lacing Effects - Matte Liquid Metal Finish - 50g
MEYSPRING$14.45123 rev
Mica Powder 7.05OZ200g Soft Light Amber Gold Mica Powder Pigment for Epoxy ResinLip GlossCar PaintDyeSoap MakingNail Polish Epoxy Resin Candle Making Bath Bombs
CHANGTIKEJI$11.566,527 rev
Trending
90-day click momentum
Mica Powder Pure - 3.5oz Metallic Pearl Epoxy Resin Color Pigment - Cosmetic Grade Coloring Pigment Natural Dye for Soap Making Supplies Kit Bath Bomb Colorant Paint Nail Art for Adult Hobby(Gold)
Limino$6.064.7★
CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs
CHANGTIKEJI$12.404.7★
Mica Powder 7.05OZ200g Soft Light Amber Gold Mica Powder Pigment for Epoxy ResinLip GlossCar PaintDyeSoap MakingNail Polish Epoxy Resin Candle Making Bath Bombs
CHANGTIKEJI$11.564.7★
Pure Gold MICA Powder for EPOXY Resin 56G / 2OZ. JAR - TECHAROOZ 2 Tone Resin DYE Color Pigment Powder for Lip Gloss Nails Colorant for Bath Bombs & SOAP Making
TECHAROOZ$11.894.7★
Luckymica Mica Powder for Epoxy Resin Premium Pearlescent Pigment Powder for Resin Art Dye Nail Polish Paint Candle Making Soap Making Bath Bombs DIY Cosmetics - Pearl Gold (50g / 1.76oz)
Luckymica$6.924.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 3.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome color”
“The product is very pretty”
“Great deal”
“As advertised”
“The product is effective”
“Easy to use”
“Sparkling”
“it really absorbs the moisture”
“Works great as washable paint for kids”
“Works well, nice clean smell”
What buyers complain about
“Its Yellow and not gold”
“Didnt know bottle was so small”
“and half the bottle spilled all over everything in the box”
“Im very disappointed this item is not as described”
“seriously irritating”
“poor quality packaging”
“didnt work for me”
“You don't want to breath this stuff”
“Smelly and creates a cloud”
“Not worth the money”