white mask
Worth a lookShows low returns (0.8%), but a deep review moat (17,333 avg reviews) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.25–$39.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.77avg listing price — sweet spot $15–$100
Market size
Okay$169K$169K/yr · 468K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Review moat
Bad17,332.66avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
30 falling
Sellers
100
Top-5 brand share
48%
Open market
47%
- 3M14%
- CALPALMY11%
- COSWHO10%
- WWDOLL7%
- Liatunou6%
- ROXUN6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3M 8210 Particulate Respirator N95 Pack of 20 Disposable Respirators NIOSH APPROVED Two-Strap Cup Style Design Lightweight with Cushioning Nose Foam
3M$15.764.4★19,397 rev
5&10 Packs DIY Cosplay Mask Blank White Plastic Full Face Mask Paintable Anime Craft Costume Mask (5)
COSWHO$17.514.5★35 rev
CALPALMY 14 Pack Paper Mache Masks - 2 Sizes for Artistic Projects Theater Halloween Masquerade Parties Classroom Art
CALPALMY$15.124.6★1,710 rev
WWDOLL KN95 Face Mask 25 Pack 5-Layers Breathable KN95 Masks White
WWDOLL$14.924.5★83,936 rev
Liatunou 3 Pack Paper Mache Masks White DIY Full Face Masks Paintable Paper Mask for Halloween Masquerade Parties Mardi Gras Artistic Projects
Liatunou$9.794.6★159 rev
Newest
by launch date
SDIW 100Pcs White Disposable Face Mask 3 Ply Masks with Soft Elastic Ear loops
SDIW$8.2221,973 rev
ROXUN Balaclava Cycling Face Mask Summer Cooling Ice Silk Mesh Moto Sun Protection Ski for Men Women White
ROXUN$9.7893 rev
SRLLBBY 3 Pieces Full Face Mask Stretchy Faceless Cloth Masks Statue Inflatable Costume Accessory for Adult Men Women Cosplay (White Pack)
SRLLBBY$10.29224 rev
VEVOX N95 Masks for Adults NIOSH Approved 10 Pack Valved Particulate Respirator with Comfort-Plus Seal Dust Masks for Construction Work Sanding Woodworking Mold Drywall & Pollen
VEVOX$20.873,837 rev
Disposable Face Masks White 100 PCS 3 Ply Safety Respirator Breathable Comfortable Protection for Home Office Outdoor
POQCCT$9.9940 rev
Trending
90-day click momentumSRLLBBY 3 Pieces Full Face Mask Stretchy Faceless Cloth Masks Statue Inflatable Costume Accessory for Adult Men Women Cosplay (White Pack)
SRLLBBY$10.294.3★
SDIW 100Pcs White Disposable Face Mask 3 Ply Masks with Soft Elastic Ear loops
SDIW$8.224.7★
ROXUN Balaclava Cycling Face Mask Summer Cooling Ice Silk Mesh Moto Sun Protection Ski for Men Women White
ROXUN$9.784.5★
VEVOX N95 Masks for Adults NIOSH Approved 10 Pack Valved Particulate Respirator with Comfort-Plus Seal Dust Masks for Construction Work Sanding Woodworking Mold Drywall & Pollen
VEVOX$20.874.6★
3M Paint Project Reusable Respirator 6211P1-DC OV/P95 Medium 1-Fcpc 1-pr of 6001 Ctdgs 2-pr 5P71 Fltrs 1-pr of 501 Rtnrs
3M$33.394.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 5.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality Masks”
“Fits great”
“As advertised”
“It's comfortable”
“Good price”
“It has great breathability”
“Very think to they hold up well”
“Easy to use”
“Masks worked great as you would expect”
“Great craft material”
What buyers complain about
“Terrible fit”
“Extreme decrease in quality”
“Very thin material”
“Very uncomfortable”
“This very last time the white mask has an odor”
“These will undoubtedly break”
“Not super stretchy”
“very flimsy”
“the masks have gotten much thinner over time”
“I need to return this because I cannot breathe through a smelly mask”