white gouache
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$47.79avg listing price — sweet spot $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Market size
Good$654K$654K/yr · 180K searches
Review moat
Good994.72avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.20–$286.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
42
Top-5 brand share
96%
Open market
3%
- Holbein68%
- Winsor & Newton16%
- HIMI7%
- M. Graham & Co.3%
- Turner Colour Works1%
- DANIEL SMITH1%
- Open — no brand owns it (3 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Holbein Artists Gouache 15 ml Tube - Permanent White
Holbein$7.984.8★685 rev
Holbein Artist Gouache Set G703 : 18 x 5ml tubes
Holbein$72.674.8★433 rev
Winsor & Newton Designers Gouache 14 ml (0.47oz) tube Permanent White
Winsor & Newton$11.364.8★9,123 rev
5 primary colors set Holbein gouache gouache (japan import)
Holbein$41.384.9★340 rev
HIMI Gouache Refill Paints White Color(200 ml Bottles) Non Toxic Paint for Canvas and Paper Art Supplies for Professionals Students(White)
HIMI$12.244.7★280 rev
Newest
by launch date
Yasutomo Niji Artist Gouache White 15 cc Arts and Crafts Supplies
Yasutomo$9.2417 rev
HOLBEIN ACRYLIC GOUACHE Made in Japan Acrylic Gouache (Opaque Acrylic Resin Paint) 0.7 fl oz (20 ml) Pastel Color 12 Color Set
Holbein$70.6669 rev
DANIEL SMITH Extra Fine Gouache 15ml Tubes Titanium White 15 ml 0.50 fl oz
DANIEL SMITH$13.7234 rev
Gouache Paint White Color 100 ml Non-Toxic Gouache for Canvas and Paper Gouache Opaque Watercolor Painting Perfect Art Supplies for Artists Students and Kids
Henyiewl$9.62117 rev
Holbein Irodori Artist Gouache 4 Seasons (Spring Summer Autumn and Winter) Set of 12 15 milliliters Tubes with Palette Paper
Holbein$286.7126 rev
Trending
90-day click momentum
Holbein Artists Gouache Moss Green 15ml (A)
Holbein$9.514.9★
Winsor & Newton Gouache Paint Set 10 Count 12ml (0.4-oz) Tubes
Winsor & Newton$18.674.5★
Winsor & Newton Designers Gouache 37 ml (1.25oz) tube Permanent White
Winsor & Newton$19.644.8★
Holbein Artists Gouache 15ml Primary Magenta
Holbein$9.764.8★
Holbein Acryla Gouache Colors School Set Of 12
Holbein$33.304.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant Colors”
“Fine student quality”
“As shown”
“HIGHLY RECOMMEND DA VINCI -EXCELLENT PROFESSIONAL GRADE PAINT”
“The price was just right for me”
“I like the big size”
“Love these paints use these almost daily”
“Artist loves it”
“A Great Gift item”
“Its bold, vibrant, and blends beautifully”
What buyers complain about
“Poor performance as a professional name brand”
“The price is a little hefty”
“I was disappointed at some important basic colors like Payne's gray”
“I let some dry out”
“rather than reading the size”
“paint tubes not accurate color”
“This makes it difficult for working folks to tap into the creative process”
“Of course, the photo fooled me”