white construction paper 12 x 18
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.58avg listing price — sweet spot $15–$100
Price range
Great$6.28–$48.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$259K$259K/yr · 100K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,988.29avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
119
Top-5 brand share
93%
Open market
1%
- Prang51%
- Colorations18%
- Tru-Ray10%
- Hammermill8%
- Pacon6%
- Shinok6%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prang (Formerly SunWorks) Construction Paper White 12 x 18 100 Sheets
Prang$9.414.6★7,768 rev
Prang (Formerly SunWorks) Construction Paper White 12 x 18 50 Sheets
Prang$6.284.7★6,843 rev
Colorations 12 x 18 Mediumweight White Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art
Colorations$13.824.6★166 rev
Prang (Formerly SunWorks) Construction Paper Bright White 12 x 18 50 Sheets
Prang$6.444.7★6,843 rev
Tru-Ray Construction Paper 50% Recycled 12 x 18 White Pack Of 50
Tru-Ray$6.864.7★3,941 rev
Newest
by launch date
12x18 White Card Stock Paper 100 Sheets 80lb Premium Heavy Cardstock Goefun Thick Printer Paper Cardstock for Arts and Crafts Posters Brochures Menus Cards Covers
Goefun$38.1720 rev
100 Sheets Arts Craft Paper for Drawing 12 x 17 White Construction Paper for Coloring Creating School Art Project Supplies Standard Weight
Shinok$10.85216 rev
Tru-Ray Construction Paper White 12 x 18 50 Sheets Per Pack 5 Packs
Tru-Ray$30.9037 rev
Colorations 12 x 18 Mediumweight White Construction Paper - 200 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art
Colorations$13.82166 rev
Colorations 12 x 18 Mediumweight White Construction Paper - 500 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art
Colorations$25.2930 rev
Trending
90-day click momentumColorations 12 x 18 Mediumweight White Construction Paper - 500 Sheets Bulk Pack Art Paper Arts and Crafts School Supplies Drawing Coloring Painting 3D Art
Colorations$25.294.2★
Hammermill Printer Paper Premium Color 28 lb Copy Paper 12 x 18-100 Bright Made in the USA 106125R - 1 Ream (500 Sheets)
Hammermill$30.894.6★
Tru-Ray Construction Paper 50% Recycled 12 x 18 White Pack Of 50
Tru-Ray$6.864.7★
Prang (Formerly SunWorks) Construction Paper Bright White 12 x 18 50 Sheets
Prang$6.444.7★
12x18 White Card Stock Paper 100 Sheets 80lb Premium Heavy Cardstock Goefun Thick Printer Paper Cardstock for Arts and Crafts Posters Brochures Menus Cards Covers
Goefun$38.174.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.Peak months: Aug, Nov · busiest ÷ quietest = 3.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Otherwise, fantastic and a great savings”
“Great size”
“Great quality”
“This construction paper is sturdy, evenly colored, and easy to work with for crafts and school projects”
“Good for only drawing”
“worked fine”
“Great craft addition”
“It cuts cleanly and holds up well to markers and glue”
“I would say this is pretty Durable if handled with care”
“Great feel and weight”
What buyers complain about
“Thinner paper than I thought”
“Not as Advertised”
“this is not inexpensive paper”
“not as heavy as I thought”
“Size to big”
“waste of money”
“Absolute garbage”
“Not heavyweight at all”
“Not usable for presentation purposes”
“Was suppose to be black”