white colored pencils
Worth a lookShows low returns (0.8%), but a small market ($60K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,136.64avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.98–$18.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.10avg listing price — sweet spot $15–$100
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 58K searches
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
73
Top-5 brand share
67%
Open market
27%
- Prismacolor36%
- Cezanne9%
- sqzrmdcg9%
- Daerthotk7%
- Adhere7%
- GETHPEN6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Prismacolor 3365 Premier Soft Core Colored Pencil White (Pack of 12)
Prismacolor$18.724.7★1,600 rev
Cezanne Creative Mark Premium Colored Pencils White Set of 12 - Highly-Pigmented Coloring Pencils for Drawing Blending Coloring and More
Cezanne$9.304.6★1,115 rev
Prismacolor Colored Pencil - Premier (Pack of 1) (White)
Prismacolor$5.694.8★195 rev
White Color Pencils Professional 6 Pack Draw Pencil for Sketching White Sketch Pencils for Sketching Shading Blending Chalk for Beginners & Artists Art Supplies for Drawing and Highlighting
Daerthotk$5.064.6★204 rev
GETHPEN Professional White Charcoal Pencils Set - 6 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending - Beginners & Artists
GETHPEN$5.844.5★1,141 rev
Newest
by launch date
sqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$7.05115 rev
sqzrmdcg 36 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$11.15115 rev
sqzrmdcg 24 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$9.45115 rev
Adhere 25pcs Checking Pencils Erasable colored Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener. (White)
Adhere$7.80150 rev
Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener
Adhere$5.9716 rev
Trending
90-day click momentumsqzrmdcg 36 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$11.154.0★
sqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$7.054.0★
sqzrmdcg 24 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom
sqzrmdcg$9.454.0★
Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener
Adhere$5.974.4★
Adhere 25pcs Checking Pencils Erasable colored Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener. (White)
Adhere$7.804.3★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -3.7% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great art pencils”
“Good Quality”
“value for money”
“The colors are vivid”
“Ease of use”
“does not break when sharpened”
“The pencil was soft to draw with and erased easily”
“Many lovely drawings”
“Does what they are supposed to do”
“It work's beautifully”
What buyers complain about
“After that, every time you sharpen them, they break”
“Doesn't really work”
“The tip breaks easily with our so much pressure”
“Not as good as other brands”
“Breaks easily and often”
“Okay not quite what expected doesnt seem to color or blend as well as others”
“Nice pencils just not as bright as I like”
“Doesnt write over black pencil”
“Product came differently than expected”
“The top won't fit onto the bottom”