white clay
Skip it47/100a concentrated shelf (top 5 take 78% of clicks) — white clay doesn't clear our bar today.
Market/yr
$1.1M
Growth (1y)
+128.6%
Products
15
Brands
8
was 8 a year ago
Sellers
65
Price range
$6.88–$38.01
Returns
1.2%
Rating
4.6★
Skip it
Scored 47/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +128.6% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Mar, Apr, May · busiest ÷ quietest = 2.7×
Competition
- Crayola74%
- ifergoo10%
- OJYUDD6%
- CALPALMY3%
- ESSENSON2%
- DAS2%
- Other (2 brands)3%
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack. 8 brands and 65 sellers compete here.
Brands
8 flat
was 8 a year ago
Sellers
65
Top 5 brand share
95%
Product shelf
All 15 tracked products in this niche.
Crayola Model Magic - White (75ct) 1oz Modeling Air Dry Clay Alternative Teacher Classroom Must Haves Bulk School Supplies for Kids 3+
Crayola
$36.744.8★4,175 reviews
Crayola Model Magic (30 Pack) Air Dry Modeling Material Teacher Classroom Must Haves School Supplies for Kids Soft Clay Alternative 15 Colors 1 oz Packs
Crayola
$27.454.8★4,175 reviews
Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms
Crayola
$11.164.6★24,537 reviews
ifergoo Foam Modeling Clay White Air Dry Clay Super Light Magic Clay for School Art & Craft Project Soft No-Sticky & Non-Toxic Best Gift for Age 3-12 Kids
ifergoo
$6.974.5★5,593 reviews
Crayola Model Magic (75ct) Kids Modeling Clay Alternative 1oz Packs Teacher Appreciation School Supplies & Classroom Essentials Air Dry Clay Ages 3+
Crayola
$38.014.8★4,175 reviews
ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift
ifergoo
$6.884.5★4,429 reviews
36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards
OJYUDD
$9.084.5★5,756 reviews
24 Pack White Air Dry Foam Clay 8.5oz DIY White Model Clay Soft Bulk Modeling Foam Clay for Gift Rewards Arts & Crafts
OJYUDD
$6.994.5★5,756 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“most importantly it keeps the kids entertained”
“Good Quality”
“Cost effective”
“Very good molding material”
“Great colors”
“Hours of creative fun”
“As advertised”
“Was a gift”
“Lasts a long time”
What buyers complain about
“Dry and crumbly”
“breakable”
“Not White”
“Awful quality”
“it doesn't soften up”
“Not easy to use”
“Kids didn't like it to sticky”
“used when it arrived”
“Odd texture”
“cant find material composition details”
Top return reasons
- Material Quality18%
- Value For Money14%
- Moist/Dry13%
- Size-Overall9%
- Color8%
- Advertised Vs Actual Product6%
- Hard Feel5%
- Functionality-Overall4%
- Quality-Overall3%
- Defective Material/Parts3%