white charcoal pencils
Worth a lookShows low returns (0.7%), but soft demand (+1.9% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great12.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.04avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Okay$4.03–$212.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$203K$203K/yr · 85K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,433.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
46
Top-5 brand share
74%
Open market
19%
- Brusarth28%
- MARKART18%
- KALOUR11%
- GETHPEN9%
- PANDAFLY8%
- GENERAL'S7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brusarth White Charcoal Pencils Set - 12 Piece Sketch Highlight White Pencils Set for Drawing Sketching Shading Blending Artist Pencils for Artists Professionals or Beginners
Brusarth$7.404.7★547 rev
MARKART Professional White Charcoal Pencils Set 5 Pieces Sketch Highlight Charcoal Pencils for Drawing Sketching Shading Blending White Chalk Pencils for Beginners & Artists
MARKART$6.184.6★2,572 rev
KALOUR White Charcoal Pencils Drawing Set Professional 6 Pieces White Sketch Pencils for Drawing Sketching Shading Blending Chalk for Beginners & Artists
KALOUR$5.974.5★789 rev
Brusarth Professional White Charcoal Pencils Set - 3 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending Adding Highlights
Brusarth$4.984.4★1,925 rev
GETHPEN Professional White Charcoal Pencils Set - 6 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending - Beginners & Artists
GETHPEN$5.844.5★1,141 rev
Newest
by launch date
Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White
Amazon Basics$212.7434,230 rev
PANDAFLY White Charcoal Pencils Set - 14 Piece Sketch Highlight White Chalk Pencils for Drawing Sketching Shading Blending Artist Pencils for Beginners & Pro Artists
PANDAFLY$6.97369 rev
Aenir White Charcoal Pencils Pack of 12 Charcoal Drawing Pencils Charcoal Pencils for Artists Art Supplies for Drawing and Highlighting.
Aenir$7.68284 rev
Brusarth White Charcoal Pencils Set - 12 Piece Sketch Highlight White Pencils Set for Drawing Sketching Shading Blending Artist Pencils for Artists Professionals or Beginners
Brusarth$7.40547 rev
KALOUR White Charcoal Pencils Drawing Set Professional 6 Pieces White Sketch Pencils for Drawing Sketching Shading Blending Chalk for Beginners & Artists
KALOUR$5.97789 rev
Trending
90-day click momentum
Dyvicl White Charcoal Pencils Drawing Set 6 Pcs Sketch Highlight Pencil Hard Charcoal White Pencils for Drawing Sketching Shading Blending
Dyvicl$5.004.2★
Brusarth White Charcoal Pencils Drawing Set Professional 6-Piece Sketch Highlight Shading Blending Set for Beginners & Artists
Brusarth$5.864.7★
General Pencil 5582BP Charcoal White Pencils 2/Pkg-2B
GENERAL'S$7.494.6★
PANDAFLY White Charcoal Pencils Set - 14 Piece Sketch Highlight White Chalk Pencils for Drawing Sketching Shading Blending Artist Pencils for Beginners & Pro Artists
PANDAFLY$6.974.7★
Aenir White Charcoal Pencils Pack of 12 Charcoal Drawing Pencils Charcoal Pencils for Artists Art Supplies for Drawing and Highlighting.
Aenir$7.684.6★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +1.9% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Worth the buy”
“Great for drawing”
“Nice White Charcoal Pencils”
“Sharpner”
“Ease of use”
“this is the best paper I have found”
“Does what they are supposed to do”
“They are durable, and functional”
“The pencil was soft to draw with and erased easily”
What buyers complain about
“Impossible to sharpen”
“Doesn't really work”
“The tip breaks easily with our so much pressure”
“Not as good as other brands”
“Breaks easily and often”
“Too big”
“Easily smudged”
“Unclear and deceptive”
“They break within seconds of writing with them”
“except toned or black paper”