white cardstock 12 x 12
Skip itSoft demand (-8.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Review moat
Great345.07avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 6% kills the launch gate
Avg price
Great$15.85avg listing price — sweet spot $15–$100
Price range
Good$6.93–$28.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$95K$95K/yr · 40K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
14
Top-5 brand share
80%
Open market
13%
- Astrodesigns30%
- Goefun23%
- Uncle Paul10%
- Bonmiy8%
- wingpaper8%
- Koogel6%
- Open — no brand owns it (4 brands, 13%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Astrodesigns Crafting Cardstock 12 x 12 65 lb/176 gsm Bright White 70 Sheets (91522)
Astrodesigns$10.044.8★568 rev
White Cardstock 12x12-24 Sheets Cardstock Paper Goefun 80lb White Card Stock Paper for Card Making Cricut Crafting Scrapbook Photo Albums
Goefun$13.814.7★300 rev
15Sheets White Cardstock Paper 12x12 Card stock for Cricut Thick Construction Paper for Card Making Scrapbooking Craft 90 lb / 250 gsm (White)
Bonmiy$8.924.7★410 rev
White Cardstock 12x12 100 Sheets Cardstock Paper Goefun 65lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums
Goefun$25.494.6★247 rev
25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use
wingpaper$6.934.5★25 rev
Newest
by launch date25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use
wingpaper$6.9325 rev
White Cardstock 12x12 100 Sheets Cardstock Paper Goefun 65lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums
Goefun$25.49247 rev
20 Sheets White Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34WH20
Uncle Paul$8.77178 rev
100 Sheets White Cardstock 12 x 12 80lb | Heavyweight White Card Stock Printer Paper | Ideal for Business Cards Art Projects Invitations and Printing
Cimlaga$25.1888 rev
30 Sheets White Cardstock - 12 x 12 Heavy Weight 230g/85lb Cover Card Stock Paper Perfect for Scrapbooking Crafts Business Cards UAP05BK
Uncle Paul$10.49717 rev
Trending
90-day click momentum25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use
wingpaper$6.934.5★
White Cardstock 12x12 100 Sheets Cardstock Paper Goefun 65lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums
Goefun$25.494.6★
Dynamico 12 x 12 Square Cardstock | 80lb Cover White Thick Card Stock Paper Smooth Finish | Great for Arts and Crafts Photos Wedding Invitations Flash Cards Business Cards | 50 per Pack
Dynamico$18.654.6★
Koogel 100 Sheets White Cardstock 12 x 12 Inch Craft Paper Construction Paper for Printer Card Making Back to School Supplies 230GSM
Koogel$19.154.4★
20 Sheets White Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34WH20
Uncle Paul$8.774.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good, thick paper for crafting”
“Good value”
“The colors were nice”
“Good quality correct size”
“Nice thick cardstock”
“Pretty sturdy n easy to work with projects”
“Good weight cardstock”
“they have a variety of uses”
“It was lightweight”
What buyers complain about
“thinner than I expected”
“Its also not as heavy as my other 80 lb paper”
“Not only were they not 12x12 they were uneven”
“This is not heavyweight paper at 65 lb”
“The cardstock does not absorb the paint”
“not polished to a shine”
“this may feel lighter than anticipated”