white butcher paper roll 48 inch wide
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$32.58avg listing price — sweet spot $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Price range
Great$7.33–$59.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,479.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$29K$29K/yr · 10K searches
Competition
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
54
Top-5 brand share
83%
Open market
12%
- PH PERKHOMY25%
- Creative Paper Co25%
- Vanhench23%
- Donyang6%
- Fadeless5%
- Bryco Goods4%
- Open — no brand owns it (7 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Made in USA White Kraft Paper Wide Jumbo Roll 48 x 1200 (100ft) Ideal for Gift Wrapping Art &Craft Postal Packing Shipping Floor Protection Dunnage Table Runner 100% Recyclable Material
Creative Paper Co$34.454.7★2,260 rev
Vanhench 48x1500 (125) White Bulletin Board Paper Wrapping Paper Art Kraft Paper for Easel Painting Drawing Sketching Chart Poster Floor Covering Crafts Gift Wrap 80GSM 55LB
Vanhench$39.404.6★149 rev
PerkHomy 48 x 2 400 (200) White Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (White 48 x 200)
PH PERKHOMY$59.124.7★1,424 rev
White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies
Donyang$7.334.6★2,039 rev
PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)
PH PERKHOMY$29.544.7★1,424 rev
Newest
by launch date
Bryco Goods 48 x 1200 (100) White Kraft Paper Roll - Made in USA - Craft Paper for Bulletin Board Art Table Covering Drawing Gift Wrapping Bouquet Packing Parcel 80GSM
Bryco Goods$34.5133,466 rev
White Butcher Paper Roll 36 inch x 2160 (180) Made in USA 40 lb. Food Grade Roll of Butcher Paper for Smoker Wrapping or Storing Meats BBQ Accessories Unwaxed and Uncoated
TapeManBlue$38.5880 rev
White Butcher Paper Roll 48 x 1200 (100 feet) - USA-Made Natural Food-Grade Paper for Cooking Meat and Fish - Unwaxed Material for Smoker BBQ & Grilling by IDL Packaging
IDL Packaging$29.95490 rev
Vanhench 48x1500 (125) White Bulletin Board Paper Wrapping Paper Art Kraft Paper for Easel Painting Drawing Sketching Chart Poster Floor Covering Crafts Gift Wrap 80GSM 55LB
Vanhench$39.40149 rev
PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)
PH PERKHOMY$8.495,280 rev
Trending
90-day click momentumBryco Goods 48 x 1200 (100) White Kraft Paper Roll - Made in USA - Craft Paper for Bulletin Board Art Table Covering Drawing Gift Wrapping Bouquet Packing Parcel 80GSM
Bryco Goods$34.514.7★
White Butcher Paper Roll 36 inch x 2160 (180) Made in USA 40 lb. Food Grade Roll of Butcher Paper for Smoker Wrapping or Storing Meats BBQ Accessories Unwaxed and Uncoated
TapeManBlue$38.584.7★
PerkHomy White Kraft Paper Roll 48 x 1 800 (150) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (White 48 x 150)
PH PERKHOMY$45.124.7★
PerkHomy 48 x 1 440 (120) White Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (White 48 x 120)
PH PERKHOMY$42.324.7★
Lock Cowboy Butchers Paper Roll - 36x1200 Inches - Versatile Food Wrapping Smoking and Craft Paper - Ultra Durable - Moisture-Resistant - Ideal for BBQ Deli and Art Projects - White
Lock Cowboy$23.774.1★
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — +7.1% search growth over the last 90 days.Peak months: Jul, Nov · busiest ÷ quietest = 3.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Great value”
“It is accurately sized. and huge at 48 width”
“easy to use”
“They love to draw”
“As advertised”
“Good quality and durability”
“Heavy duty”
“Nice and thick”
“Perfect to go in the paper roll holder I ordered”
What buyers complain about
“It's not the thickest in the land”
“Everything sticks to it”
“Greed like this usually costs sellers more in the long run than being honest”
“Shade of brown is yellowish/lighter in person”
“Paper damaged. not the box”
“small”
“There is a very strong floral smell that makes this unusable”
“Low quality”
“Cheap material”
“Should have read the description better”