white butcher paper roll 36 inch wide
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$35.47avg listing price — sweet spot $15–$100
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 6% kills the launch gate
Price range
Great$9.20–$112.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,355.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$68K$68K/yr · 18K searches
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
83
Top-5 brand share
72%
Open market
24%
- Bryco Goods34%
- PH PERKHOMY23%
- Donyang5%
- TapeManBlue5%
- Vanhench4%
- Lock Cowboy4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bryco Goods White Kraft Paper Roll - 36 x 100 (1200) - Made in USA - Banner Paper for Painting Easel Use Bulletin Boards Wall Dcor Gift Wrapping and Childrens Projects
Bryco Goods$26.984.7★33,466 rev
PerkHomy 36 x 1 440 (120) White Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 80GSM 55LB (White 36 x 120)
PH PERKHOMY$35.564.7★1,167 rev
Donyang White Wrapping Paper Kraft Paper Craft Paper Roll 36 x 2400 (200) for Gift Wrapping Bouquet Flower Art Painting Craft Bulletin Board Paper Packing Shipping Moving Art Supplies 80GSM 55LB
Donyang$29.994.6★924 rev
Bryco Goods 36 x 2400 (200) White Kraft Paper Roll - Made in USA - Craft Paper for Bulletin Board Art Table Covering Drawing Gift Wrapping Bouquet Packing Parcel 80GSM
Bryco Goods$37.724.7★33,466 rev
PerkHomy White Kraft Paper Roll 36 x 1 800 (150) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (White 36 x 150)
PH PERKHOMY$37.724.7★5,280 rev
Newest
by launch date
GUTAG 36 x 1200 (100) Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (White 36x1200)
GUTAG$25.1127 rev
ReePlan 36 x 1200 (100) White Wrapping Paper Kraft Craft Paper Roll 80 GSM Bulletin Board Paper for Drawing Painting Gift Wrapping Kids Art Banner Paper Packing Paper and Table Covering
ReePlan$22.259 rev
SMART&CASUAL 36 x 1 500 (125) White Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (White 36 x 125)
SMART&CASUAL$38.621,614 rev
Bryco Goods 36 x 2400 (200) White Kraft Paper Roll - Made in USA - Craft Paper for Bulletin Board Art Table Covering Drawing Gift Wrapping Bouquet Packing Parcel 80GSM
Bryco Goods$37.7233,466 rev
White Butcher Paper Roll 36 inch x 2160 (180) Made in USA 40 lb. Food Grade Roll of Butcher Paper for Smoker Wrapping or Storing Meats BBQ Accessories Unwaxed and Uncoated
TapeManBlue$38.5880 rev
Trending
90-day click momentumGUTAG 36 x 1200 (100) Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (White 36x1200)
GUTAG$25.114.3★
SMART&CASUAL 36 x 1 500 (125) White Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 80GSM 55LB (White 36 x 125)
SMART&CASUAL$38.624.6★
ReePlan 36 x 1200 (100) White Wrapping Paper Kraft Craft Paper Roll 80 GSM Bulletin Board Paper for Drawing Painting Gift Wrapping Kids Art Banner Paper Packing Paper and Table Covering
ReePlan$22.255.0★
Donyang White Wrapping Paper Kraft Paper Craft Paper Roll 36 x 2400 (200) for Gift Wrapping Bouquet Flower Art Painting Craft Bulletin Board Paper Packing Shipping Moving Art Supplies 80GSM 55LB
Donyang$29.994.6★
White Butcher Paper Roll 36 inch x 2160 (180) Made in USA 40 lb. Food Grade Roll of Butcher Paper for Smoker Wrapping or Storing Meats BBQ Accessories Unwaxed and Uncoated
TapeManBlue$38.584.7★
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +1.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Great value”
“Perfect fit”
“thicker than most other rolls of craft paper that I've worked with which gives me peace of mind that whatever I use it for it will hold up over time”
“easy to use”
“Good quality and durability”
“As advertised”
“Heavy duty”
“It comes in a ton of colors also”
“Great as drawing paper for kids”
What buyers complain about
“Definitely not thick as I had hoped”
“Cheap tape doesn't like to stick to it”
“Shade of brown is yellowish/lighter in person”
“Should have read the description better”
“Low quality”
“It is an awkward size. I should have paid attention”
“Absolute waste of money”
“started shredding”
“after 2 years, the rubber (?) started shredding, spilling onto my kitchen floor, so decided I didnt wanted that”
“Paper is a little thin”