whipped soap base
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.42avg listing price — sweet spot $15–$100
Price range
Incredible$19.59–$49.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great173.17avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 6% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Market size
Bad$67K$67K/yr · 52K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
8
Top-5 brand share
100%
Open market
0%
- Primal Elements72%
- Craft & Nature12%
- HalalEveryDay8%
- Crafter's Choice8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Primal Elements Whipped Soap Base - Moisturizing Glycerin SoapBase for Crafting and Soft Soap Making - 2 Pound
Primal Elements$22.464.6★104 rev
2 Lb. Stephenson Foaming Bath Butter Paraben & MPG Free for Skin Care Product Bath Butter Base for Soap Making Nonirritant for Sensitive Skin Fragrance Free Colorless
Primal Elements$21.504.4★396 rev
Craft & Nature Whipped Soap
Craft & Nature$24.874.4★15 rev
Foaming Bath Butter Base Whipped - Whipped Soap - 1lb Jar - HalalEveryDay - Vegan - 100% Pure Premium Quality Scrub Skin Body Shower Shave Wash Bath
HalalEveryDay$19.594.2★412 rev
Crafters Choice 100% Natural Foaming Bath Whip for Exfoliating Scrubs Shaving Cream Soap Making Shower Bath Face Wash & Other Soap Making DIY Projects (8LB)
Crafter's Choice$49.504.4★56 rev
Newest
by launch dateCraft & Nature Whipped Soap
Craft & Nature$24.8715 rev
Primal Elements Whipped Soap Base - Moisturizing Glycerin SoapBase for Crafting and Soft Soap Making - 2 Pound
Primal Elements$22.46104 rev
Crafters Choice 100% Natural Foaming Bath Whip for Exfoliating Scrubs Shaving Cream Soap Making Shower Bath Face Wash & Other Soap Making DIY Projects (8LB)
Crafter's Choice$49.5056 rev
Crafters Choice 100% Natural Foaming Bath Whip for Exfoliating Scrubs Shaving Cream Soap Making Shower Bath Face Wash & Other Soap Making DIY Projects (1LB)
Crafter's Choice$20.6256 rev
Foaming Bath Butter Base Whipped - Whipped Soap - 1lb Jar - HalalEveryDay - Vegan - 100% Pure Premium Quality Scrub Skin Body Shower Shave Wash Bath
HalalEveryDay$19.59412 rev
Trending
90-day click momentumCraft & Nature Whipped Soap
Craft & Nature$24.874.4★
2 Lb. Stephenson Foaming Bath Butter Paraben & MPG Free for Skin Care Product Bath Butter Base for Soap Making Nonirritant for Sensitive Skin Fragrance Free Colorless
Primal Elements$21.504.4★
Primal Elements Whipped Soap Base - Moisturizing Glycerin SoapBase for Crafting and Soft Soap Making - 2 Pound
Primal Elements$22.464.6★
Foaming Bath Butter Base Whipped - Whipped Soap - 1lb Jar - HalalEveryDay - Vegan - 100% Pure Premium Quality Scrub Skin Body Shower Shave Wash Bath
HalalEveryDay$19.594.2★
Crafters Choice 100% Natural Foaming Bath Whip for Exfoliating Scrubs Shaving Cream Soap Making Shower Bath Face Wash & Other Soap Making DIY Projects (8LB)
Crafter's Choice$49.504.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great product”
“Easy to use”
“Does the job I needed for”
“Nice and smooth”
“The texture is super creamy, the scent is beautiful, and it leaves my skin feeling soft and hydrated”
“It's super fluffy, lathers well and is unscented”
“Good price”
“Excellent addition to body scrub”
“the scent is beautiful”
What buyers complain about
“it is a little bit too expensive for what it is right now”
“Too small”
“Why does it have a bad preservative scent”
“False advertising”
“White thick wax coating that made the product not usable for intended purpose”
“It didn't lather”
“now I have contamination issues”
“While it made a good scrub it did not make a great FOAMING scrub”
“only lasts for a couple of items”