wax for wax melts
Skip it41/100a small market ($79K/yr) — wax for wax melts doesn't clear our bar today.
Market/yr
$79K
Growth (1y)
+150.1%
Products
19
Brands
8
was 9 a year ago
Sellers
14
Price range
$11.94–$96.28
Returns
1.1%
Rating
4.7★
Skip it
Scored 41/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +150.1% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Nov · busiest ÷ quietest = 1.9×
Competition
- American Soy Organics70%
- Direct Candle Supply19%
- BW Blended Waxes, Inc.3%
- Hearth & Harbor2%
- Etienne Alair1%
- Golden Wax1%
- Other (2 brands)2%
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them. 8 brands and 14 sellers compete here.
Brands
8 falling
was 9 a year ago
Sellers
14
Top 5 brand share
96%
Product shelf
All 19 tracked products in this niche.
American Soy Organics Freedom Soy Wax Beads for Pillar Candle Making - Natural Supplies - Paraffin-Free Beeswax-Free Wax for Votives Pillars Tarts Tealights and Melts 5 lb
American Soy Organics
$25.984.8★1,245 reviews
American Soy Organics Freedom Soy Wax Beads for Pillar Candle Making - Natural Supplies - Paraffin-Free Beeswax-Free Candle Wax for Votives Pillars Tarts Tealights and Melts 10lbs
American Soy Organics
$41.914.8★1,245 reviews
American Soy Organics- 1 lb of Freedom Soy Pillar Wax Beads for Candle Making Microwavable Soybeads Premium Pillar Wax - Candle Making Supplies
American Soy Organics
$11.944.8★1,245 reviews
Direct Candle Supply Soy Wax Beads for Candle Making 10lb Granulated Candle Wax Low Melt Soy Blend Soy Wax Beads for Crafts Candle Making Pillars and Votives
Direct Candle Supply
$38.214.5★14 reviews
American Soy Organics Freedom Soy Beads for Melt Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Tarts Tealights Wax Melts and Cubes 5 lbs
American Soy Organics
$23.934.8★515 reviews
American Soy Organics Freedom Soy Wax Beads for Candle Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Container Candles Tealights and Wax Melts 5 lbs
American Soy Organics
$22.984.8★20,967 reviews
Direct Candle Supply 5lb Melt Slab Soy Wax for Candle Making Soy Wax for Melts Candle Making Wax Bulk Paraffin Wax for Candle Making Great for Melts Tarts Pillars and More!
Direct Candle Supply
$23.934.6★185 reviews
American Soy Organics Freedom Soy Wax Beads for Wax Melts Making - Natural Candle Making Supplies - Paraffin-Free Beeswax-Free Candle Wax for Tarts Tealights Wax Melts and Cubes 10 lbs
American Soy Organics
$38.444.8★515 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Easy to use”
“Good price”
“It even has its own nice little unique smell to it”
“Just as described”
“Easy to clean up”
“Vibrant Colors and Incredible Scent Throw”
“Easy to melt”
“they don't break”
“Pillar Wax does what it is intended for”
What buyers complain about
“I don't like the color”
“Doesnt absorb scent too well”
“I wish you could get more for your $”
“It burn only in the middle even with very small glass container very bad product very disappointed never buy again”
“not as good as other brands”
“doesn't work”
“Too soft”
“I couldnt even fix them with a heat gun”
“It was very sticky”
“This caused a lot of waste”
Top return reasons
- Value For Money25%
- Advertised Vs Actual Product19%
- Smell10%
- Size-Overall9%
- Functionality-Overall7%
- Quality-Overall4%
- Color4%
- Heating4%
- Defective Material/Parts3%
- Leak-Proof1%